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Marketing Liaison

2 months ago

San Antonio, United States Mmliving Full time
Job Summary:

  1. Identifies professional referral sources and key decision makers in the primary and secondary markets. Pre-qualifies referral sources to determine their ability to send qualified leads to the community for skilled nursing and long term care.
  2. Visits and conducts presentations to area referral sources and key decision makers. Establishes and maintains a professional relationship so that they will be comfortable referring their contacts to the community.
  3. Responsibilities will include a minimum of 10 to 12 calls a day, two special events monthly (lunch & learn/presentations, etc.), all contacts logged and turned in each Monday with results from calls.
  4. Liaison responsible to create and maintain a 2-week advance action plan that consists of "A" referral sources and "B" sources. "A" sources are the top, consistent referral sources and "B" sources are ones that are new or not prime referrals yet, but need relationship building. The plan is to list the 10-12 calls/day, the message/focus for visit, and the result and next action.
  5. Develops a quarterly formal relationship-marketing plan in conjunction with the Vice President-Marketing (VPM) and the Executive Director. The plan will define, identify and establish "priority accounts" and networking sources in both the primary and secondary markets such as physicians, senior organizations, hospital case managers and other healthcare organizations. The plan will also establish strategies, action plans, activity benchmarks and referral expectations for each "priority account," and determine the sales activity necessary to maintain these accounts.
  6. Participates regularly in sales meetings, training and seminars.
  7. Participates in local associations and groups with memberships and agendas that impact area seniors and will have an impact on census and awareness for Morningside Ministries.
  8. Always Maintain a professional appearance.
  9. Other duties as assigned by Supervisor & VPM.
  10. Maintains accurate, complete, and up-to-date contact database, in REPS, of professional contacts to measure community relations' efforts, according to guidelines established by Morningside Ministries.
  11. Stays updated on relevant operational and competitive information in order to respond effectively to service inquiries from area professionals and ensure proper positioning of the community in the marketplace.
  12. Must be able to perform preadmission assessments for skilled, AL and Dementia potential admissions.
WORKING CONDITIONS: Works in a clean, well lighted, ventilated building and in liaison's personal automobile when making calls/visits.

PHYSICAL DEMANDS: Standing, sitting, walking, lifting up to 25 lbs., handling, fingering, pushing, pulling, carrying, reaching overhead, reaching forward, reaching low, stooping, kneeling, climbing, crouching, twisting motion, and balancing. Corrected vision to 20/20 and hearing to normal range.

SPECIAL DEMANDS: Makes evening or weekend appointments as necessary. Available to travel as needed. Must have Texas Driver's License and personal vehicle for travel. Continuous exposure to clients and/or family members who may be under stress.

Qualifications:
  1. Education: Bachelor's degree in marketing and Public Relations/Communications or related field, or equivalent experience; Experience working within the medical or healthcare field (business to business) preferred.
  2. Training and Experience: Experience in retirement and Long-Term Care, effective sales, leadership and presentation skills including group presentations. Detail oriented and excellent organizational and follow-through skills. Ability to problem solve in an effective manner. Excellent Interpersonal, oral and written communication skills.
  3. Certifications and Licenses: Preferred LVN, RN
  4. Job Knowledge: Ability to explain Medicare coverage, Medicaid, current residency fee structure and current monthly service fee structure. Must be a self-starter, attentive to detail and possess excellent organizational skills. Ability to motivate others. Must be able to work with little supervision. Positive attitude and approach to change and improvements. Proficient in Microsoft Office (Word, Excel and PowerPoint). Ability to learn and utilize REPS Lead Management software.


Environmental and Working Conditions:
Works under a variety of conditions in facilities and offices; the ability to travel locally; the ability to work a flexible schedule; me exposure to unpleasant weather.

Core Anchors - Good to GREAT Customer Service: To perform this job successfully, an individual should strive to provide Good to GREAT customer service and demonstrate our Core Anchors of People First...Always; Compassionate Action...Now; and Respectful Communication...Everywhere. GREAT is an acronym for the following principles: Greet with a Smile and by Name; Respect the Whole Person; Empathize; Accept Responsibility; and Team up for Success.

Morningside Ministries is an Equal Opportunity Employer

Morningside Ministries Core Anchors are People First...Always; Compassionate Action...Now; and Respectful Communication...Everywhere

Benefits You Can Expect:
•Medical, Dental, Vision Insurance
•Paid Time Off
•Mileage Stipend available to eligible employees
•Basic Life and AD&D Insurance
•401(k) with Company Match
•Telemedicine
•Tuition Reimbursement
•Employee Assistance Program (EAP)
•Compassionate Action Relief for Employees C.A.R.E Fund
•Paid Jury Duty and Bereavement Leave
•Loewenberg Caregiver Scholarship
•Academy for Career Excellence Program
•Continuing Education (Relias Training)
•Employee Referral Bonus Program