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Thought Leader Liaison, US Neurology, Texas

2 months ago

San Antonio, United States AstraZeneca Full time
This is what you will do:

The Thought Leader Liaison (TLL) role is a senior field-based position within the US commercial organization that will focus on commercial KOL relationship engagement, promotional speaker training and development, and supports the strategic execution of insight generation to inform company direction. The position will report to the Director TLL and is a field-based extension of the marketing team. The geography includes: Houston, Dallas, San Antonio and Austin.

You will be responsible for:

Thought Leader Development:
  • Develop and maintain KOL Engagement Plans for thought leaders
  • Plan and execute National and Regional Congress Engagement Plan with a focus on meaningful engagements with senior leadership and in support of marketing initiatives
  • Support commercial KOL influence mapping initiatives by developing profiles
  • Monitor KOL insights about current and future treatment patterns that may impact the commercial strategy and provide feedback for consideration
  • Act as liaison between KOLs and Alexion for on label activities, including office-based cross-functional colleagues and teams (Marketing, Medical, Diagnostics, and Executive leadership)
  • Assist in the facilitation and execution of commercial advisory boards through identification of key advisors equipped to provide compelling insights
  • Align with field partners such as Medical Science Liaisons on complementary initiatives with shared customers
Promotional Physician Speaker Bureau Management & Engagement
  • Work with Marketing and Sales Management to identify and recruit KOLs for national and regional faculty and speaker bureaus
  • Train, evaluate, and coach physician speakers to provide high-quality branded and unbranded education
  • Ensures appropriate and compliant execution of speaker programs
  • Monitors speaker performance at live programs
  • Work with marketing and contracted speakers to gain and synthesize feedback in support of the evolution of promotional programming content, case studies for potential publications, and other commercial projects
  • Provides field-based training on speaker programs when needed
Compliant Collaboration with Regional Field Team
  • Provides input and support in developing account plans
  • Provides field-based training when needed
  • Address customer service issues/identified needs and coordinate cross-functional action plans to address on label issue as needed
Brand Strategy
  • Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Compliance & Integrity
  • Works with the highest degree of professionalism and in accordance with the company's code of Ethics and Business Conduct
You will need to have:
  • 7 plus years' work experience in academia, medical or bio/pharma
  • Experience in a combination of one or more of the following areas: product marketing, field sales, clinical, nurse practitioner or thought leader engagement
  • Working knowledge of Thought Leader engagement practices.
  • Clinical, technical, and scientific knowledge and aptitude in complex disease states
  • Effective verbal and written communication skills and organizational abilities
  • Proven ability to manage large geographical territory
  • Valid driver's license and clean driving record.
  • Travel requirements: Willing to travel >50% of the time including significant overnight and weekend travel
  • The duties of this role are generally conducted in a field environment. As is typical of a field-based role, employees must be able, with or without an accommodation to: travel by public transportation, automobile, train, or plane; work comfortably in a clinical setting; use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
We would prefer for you to have:
  • Bachelor's Degree
  • Graduate degree (MSc, MSN, MBA)
  • Prior experience and/or relationships within the Neurology area
  • Prior experience in bio/pharma in Marketing or thought leader engagement strongly preferred
  • Self-driven with strong organizing and planning skills
  • Highly collaborative with the ability to manage multiple projects simultaneously
  • Demonstrated ability to execute against strategic and tactical plans under short timelines

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

LI-#remote

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.