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Cary, North Carolina, United States ABB Full timeJob Title: Product Marketing SpecialistAt ABB, we are dedicated to addressing global challenges and empowering everyone to create sustainable solutions. As a Product Marketing Specialist, you will play a key role in designing, developing, and implementing the product marketing, positioning, and go-to-market strategy for our low voltage molded case circuit...
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Cary, North Carolina, United States ABB Full timeJob Title: Product Marketing SpecialistAt ABB, we are dedicated to addressing global challenges and empowering everyone to create sustainable solutions. We are seeking a highly skilled Product Marketing Specialist to join our team in the Electrification Smart Buildings division.Key Responsibilities:Create and implement a go-to-market product marketing...
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Product Marketing Specialist
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Product Development Specialist
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Product Marketing Specialist
3 months ago
Product Marketing Specialist (Low Voltage Molded Case Circuit Breakers) At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. This position reports to Product Marketing Manager Your role and responsibilities As a Product Marketing Specialist, you will utilize your skills and capabilities to design, develop and implement the product marketing, positioning, and go-to-market strategy for our low voltage molded case circuit breakers product lines. You will be accountable for the ownership of the respective product portfolio for all marketing and business development activities in the U.S. You will also lead the communication and messaging of our product value propositions in alignment with ABB's global product marketing strategy. Additionally, you will help coordinate other functional areas of the business to achieve the expected KPIs for the product lines in scope. The work model for the role is hybrid (Li-Hybrid) and this role contributes to the Electrification Smart Buildings division in Cary, NC or Memphis, TN. You will be mainly accountable for: Create, plan and ensure the effective implementation of the United States go-to-market product marketing strategy, including definition and communication of product value propositions and product positioning. Oversee sales execution for assigned products by coordinating the preparation of relevant materials and guidance to sales teams. Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new products and feature development based on local market needs and trends. Product portfolio management such as pricing strategy, inventory strategy, Key Performance Indicator (KPI) reporting, local market offering, product gap analysis and business cases, sales and promotion tools, internal and external training, and strong technical presence. Qualifications for the role Engineering Bachelor's degree is required; Electrical Engineering preferred. Minimum of 2 years of experience in Sales, Product Management or Product Marketing Management in a related Electrical products/application industry. This position requires 25-30% travel. Candidates must already have a work authorization that would permit them to work for ABB in the US. More about us ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory We look forward to receiving your application. #J-18808-Ljbffr
