Content Product Marketing Manager

2 months ago


Los Angeles, United States 80Twenty Full time

Our client is the world's leading platform for voice-to-voice AI conversion, designed by audio professionals for audio professionals. They're on a mission to provide cutting-edge AI audio tools that empower creators to elevate their work, putting creator ethics and compliance at the forefront of everything we develop. Backed by industry giants like Steve Aoki and Lionel Ritchie, and more, our client is experiencing rapid growth and changing how artists earn and grow. They're looking for a passionate and experienced Creative Product Marketing Strategist to join the team and drive expansion into the professional music production market.

About the Role As a Creative Product Marketing Manager, you'll be a driving force in shaping how the world perceives and interacts with our platform. You will craft compelling narratives that resonate with music producers and vocalists, build a thriving community, and provide strategic insights to shape our product roadmap. This is a unique opportunity to combine your passion for music production, content creation, and product marketing to make a significant impact on a fast- growing startup.

Key Responsibilities Product Messaging and Positioning: Define and refine our product messaging and positioning to resonate with the needs and values of musicians, vocalists, and producers. Conduct market research and competitive analysis to inform product strategy and positioning.

Content Development: Craft engaging blog posts, articles, social media content, scripts, and video content tailored to music production professionals. Topics will encompass general music production, key product features, voice cloning, ethical AI models, voice-to-voice conversion, AI audio software, and creative workflows.

Influencer Marketing: Identify and build relationships with key influencers in the music production space, leveraging their platforms to expand our reach and credibility.

User Research and Product Insights: Leverage your music production network to gather valuable user feedback and identify pain points to inform our product strategy. Analyze user data and market trends to drive product improvements and marketing initiatives.

Product Vision/QA: Contribute to product testing and quality assurance, ensuring the highest standards for our users.

What You Bring 5+ years of experience in music production marketing or a related field. Proven track record of developing and executing successful marketing campaigns. Deep understanding of the music technology landscape, current trends, and the unique needs of music producers and vocalists. Exceptional communication and storytelling skills, with the ability to translate complex technical concepts into clear, compelling narratives. Strong analytical and problem-solving skills, with a data-driven approach to decision-making. Passion for music technology and audio production, reflected in your knowledge and work.

Nice to Have Proficiency in DAWs, video editing, and marketing automation tools. Bachelor's degree in Marketing, Communications, Music Production, or a related field. Excellent writing, editing, and proofreading skills.

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