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Content Marketing Specialist
3 months ago
Job Overview:We are seeking a creative and strategic Content Marketing Specialist to lead our content strategy and execution. The ideal candidate will be responsible for developing and implementing a comprehensive content marketing plan that aligns with our business goals and resonates with our target audience. This role will focus on creating diverse content types, with a particular emphasis on video and use-case content, while also understanding and leveraging performance metrics to drive continuous improvement.
Key Responsibilities:
- Develop and own the overall content strategy for SmythOS, ensuring alignment with business objectives and target audience needs.
- Lead ideation and creation of diverse content types, with a strong focus on video content and use-case scenarios that showcase the value of our AI orchestration platform.
- Create an editorial calendar that encompasses all content types, including but not limited to videos, blog posts, social media content, whitepapers, and case studies.
- Oversee the entire content creation process from conceptualization to publication, ensuring high-quality output and adherence to brand guidelines.
- Collaborate with cross-functional teams to gather insights and develop content that effectively communicates our product features, benefits, and unique value proposition.
- Stay up-to-date with AI industry trends, competitor activities, and emerging content formats to inform strategy and maintain our position as thought leaders.
- Analyze content performance metrics across all channels and platforms, using data-driven insights to optimize content strategy and improve engagement.
- Develop and manage relationships with external content creators, influencers, and industry experts to expand our content reach and authority.
- Ensure all content is optimized for SEO and aligned with our overall digital marketing strategy.
- Lead the production of video content, including scripting, storyboarding, shooting, editing, and distribution across relevant platforms.
- Create and maintain a content repository that can be leveraged across various marketing initiatives and sales enablement efforts.
Qualifications:
- Proven experience (3+ years) in content marketing, preferably in the tech or AI industry.
- Strong portfolio demonstrating expertise in creating diverse content types, with emphasis on video production and use-case content.
- In-depth understanding of content marketing best practices, SEO, and social media strategies.
- Proficiency in video production tools and techniques, including scripting, editing, and post-production.
- Excellent analytical skills with the ability to interpret content performance metrics and translate insights into actionable strategies.
- Strong writing and editing skills, with the ability to adapt tone and style for different audiences and platforms.
- Experience with content management systems, analytics tools, and social media management platforms.
- Familiarity with AI concepts and technologies is a strong plus.
Why Join SmythOS?- Be part of a visionary team that is transforming the AI landscape.- Work in a dynamic and innovative environment where your ideas and creativity are valued.- Enjoy a collaborative company culture that supports professional growth and development.- Competitive salary and benefits package.
