Omni Commerce Marketing Manager

1 month ago

Stamford, United States BlueTriton Full time

BlueTriton is a leading provider of spring and purified water products - the name behind your favorite bottled water brands. We are proud to offer an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged spring water in addition to other quality products and services. Get ready to quench your thirst with exciting possibilities when you join BlueTriton for a fiercely good career doing work that matters.

Whether your career interest is rooted in Finance, HR, Marketing, Sales, IT, Sustainability or our Legal/Regulatory/Government team, professional roles at BlueTriton within our Corporate Teams could very well be the place for you to uncap your potential Be prepared to join a team that is deeply committed, boldly innovative, and fiercely good for our consumers and customers, for our people, and for our communities.

Job Description

We are seeking an experienced Manager, Omni Commerce to drive Omni Activation of our National Brand Sponsorships, Promotions and Partnerships across BTB channels and retailers. This position will report to the Director, Omni Shopper Marketing.

The candidate will provide functional expertise crossing brand and retail program activation with emphasis on driving connectivity and collaboration between sales, brand and national shopper efforts. This person will work with brand to develop National Shopper Marketing Sponsorships, Promotions and Partnerships that can / will be activated across our Retail Partners working in collaboration with shopper marketers, sales teams, category management, channel development and insights team. The candidate must have multi-channel / retailer Shopper Marketing experience and been responsible for developing and driving integrated omni channel shopper experiences that stimulate brand demand and drive conversion in a fast-paced, technological shopper environment. A clear understanding of each retailer within the channel and their priorities and opportunities to build successful go-to-market plans is key.

Personnel Responsibilities:

Omni Channel Program Development / Management / Activation
•Lead external agency and internal cross-functional teams to develop optimal and actionable strategies, concepts and tactics supporting BTB sponsorships, promotions and partnerships
•Understanding overarching channel priorities candidate will establish shopper marketing briefs with clearly defined objectives and KPIs aligned to brand and sales team goals that drive our National Shopper Marketing activities and hit or exceed our growth targets
•Bring BTB National Promotions to life at retail with strong ROI mindset
•Work with external vendors/agencies to execute projects as assigned, on budget & on time
•Develop & manage project timelines & budgets in coordination with brand & shopper teams
•Manage national shopper activation plans & budgets across retailers and brands; this includes but is not limited to owning incremental dollar request and vendor payments
•Manage creative and legal approval process
•Measure post-promotion results using agency and internal data
•This position will also be a key owner of Shopper Marketing budgets and reconciliation - strong budget acumen is a must

Brand Program Management
•Work closely with the brand and agency team to manage timelines and ensure correct brand assets and lead key meetings with brands and shopper team
•Lead collaboration with fellow Shopper Marketers to align efforts and drive efficiency
•Commercialize shopper plans with the brand and sales organizations
•Manage creative approval process with agency and brand teams
•Drive the planning and implementation of brand programs in retail
•Responsible for driving alignment with Brand Teams

Qualifications

Skillsets Required:
•Minimum of 5 years of omni channel marketing, promotions or sponsorship experience including multi-channel retailer expertise
•Industry knowledge including current trends, CPG and retailer information and business philosophies
•Motivational mindset, inspiring team to deliver top performance every day against assigned business objectives
•Strategic thinking in the development of Omni Channel Shopper programs and management of day-to-day business
•Strong listening skills and attention to detail with sound decision-making skills
•Passion about Omi Shopper Marketing to improve / grow in this ever-changing landscape
•Excellent verbal, written, presentation and interpersonal skills
•Some travel is required

BlueTriton Brands, Inc. ("BlueTriton") is a water and beverage company in North America that produces and distributes a portfolio of brands of spring water, purified water, and other beverages, which include Poland Spring®, Deer Park®, Ozarka®, Ice Mountain®, Zephyrhills®, Arrowhead®, Origin™, Saratoga®, AC+ION®, Pure Life®, B'EAU®, and Splash Refresher™. BlueTriton also owns and operates ReadyRefresh®, a water and beverage delivery service for homes and offices.

Headquartered in Stamford, Connecticut, BlueTriton is a privately held company with operations and distribution primarily in the United States and Canada, employing more than 7,000 employees. BlueTriton manages water resources for long-term sustainability and helps protect more than 20,000 acres of watershed area owned by the company from harm and destruction. The company sources from 56 springs and has 30 production facilities across North America, with some verified to the Alliance for Water Stewardship Standard. BlueTriton is a Water Champion with The Water Council and has committed to be verified under their WAVE program.

BlueTriton Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. BlueTriton Brands is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us at BlueTritonHR@bluetriton.com

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