Digital Marketing Paid Search
2 weeks ago
The
Paid Media Strategist
will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising. The role may also involve Programmatic Display and other third-party social platforms. This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.
Successful candidates will be passionate about paid media, teaching others, and enjoy juggling multiple clients. Furthermore, individuals who would enjoy this position are naturally self-driven, curious, analytical, innovative, problem solvers, highly attentive to the quality of the work while maintaining the timeliness of deliverables, etc.
Requirements
Client Deliverables and Communication
Lead, maintain, and continuously optimize client accountsDemonstrate a deep understanding of clients' goals and business objectivesCreate decks to report on campaign performanceEffectively present to clients via in-person, video, and/or call regarding strategy and optimizationsProvide internal and external reporting with regards to the status of a project and how the client and company goals are being metIdentify additional growth opportunities in other marketing channelsDevelop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clientsUse campaign data to recommend and implement optimizations to improve overall campaign performance
Data Analysis and Optimization
Extract insight from campaign data, identify relevant trends, and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectivesUse Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop new campaigns and edit existing ones to ensure ROI for all clientsContinuously manage and adjust campaign budget allocationExhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting
Research Market Trends
Stay up-to-date on and advise clients of the latest trends in online search marketing
Requirements
Bachelors Degree3 years of Paid Media (search and social) experience at a digital marketing agency
Benefits
Logical Benefits
Medical, Dental, Vision, Short-Term Disability, and Life insurance401(k) plus match, to help plan for your futurePaid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal daysFlexible FridaysOption to work completely remoteAccess to senior management and mentoring opportunitiesOptional COVID safe company gatheringsLogical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.
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