Digital Marketing Optimization Specialist
4 weeks ago
Job Description:
This position supports the Graduate & Online department's lead generation and growth objectives by strategically optimizing our digital marketing resources and campaigns, both paid and organic (SEO) on a variety of digital media platforms following established brand guidelines.
Duties and Responsibilities:
- Day-to-day optimization of paid digital advertising campaigns (search, display, video, etc.), using analytics tools and testing to increase lead generation quality and conversions.
- Audit and optimize web assets (SEO) to increase organic lead generation, specifically landing pages and web pages specific to our department.
- Research, analyze, and apply best practices for digital marketing optimization, including examination of keywords, performance data and competitor research.
- Contribute creative ideas, both content and technical, for paid and organic social media that will produce the desired result.
- Work with marketing team and departmental team members to achieve departmental objectives, ranging from lead generation to retention through graduation.
- Engage in professional development opportunities to continue building a skillset to strengthen job performance and support career aspirations.
- Participate in traditional marketing activities as needed.
- Other duties as assigned.
Education and Experience Requirements:
- Working knowledge of optimization for paid search/ad campaigns in Google, Facebook, LinkedIn
- Working knowledge of SEO
- Ability to interpret analytics data and determine next steps
- Good writing skills
Additional/ Preferred qualifications:
- Intermediate level skills in SEO and digital ad optimization (approx. 1.5 - 2 years experience)
- Ability to research and understand different audiences
- Strong creative problem-solving skills
- Bachelor's degree in related field
Documents:
- Resume
- Cover Letter
- Portfolio
Job Posted by ApplicantPro
-
Digital Marketing Optimization Specialist
2 days ago
Cedar City, United States Southern Utah University Part timeDigital Marketing Optimization SpecialistUntil Filled (MST) Cedar City, UT, USA per hour Part TimeJob Description: This position supports the Graduate & Online department's lead generation and growth objectives by strategically optimizing our digital marketing resources and campaigns, both paid and organic (SEO) on a variety of digital media platforms...
-
Cedar Rapids, Iowa, United States Southern Utah University Full timeDigital Marketing Optimization SpecialistUntil Filled (MST) Cedar City, UT, USA per hour Part TimeJob Description:This position supports the Graduate & Online department's lead generation and growth objectives by strategically optimizing our digital marketing resources and campaigns, both paid and organic (SEO) on a variety of digital media platforms...
-
Digital Marketing Specialist
7 days ago
Sioux City, Iowa, United States Summit Orthopedics Full timePersonal Growth. Expansion. Teamwork. Innovation. Be a part of a truly patient-first environment and an organization that cares about their employees.Under the general supervision of the Marketing Manager, the digital marketing specialist is responsible for planning and executing all web, SEO/SEM, marketing automation, email, social media, and display...
-
Digital Marketing Specialist
5 days ago
Oregon City, United States Greenfield Global Full timeJob Title : Digital Marketing Specialist Department : Marketing Reporting to : Digital Marketing Technology Manager Location: Remote Greenfield is looking for a Digital Marketing Specialistto join our growing team. As a Digital Marketing Specialist at Greenfield Global, you will play a pivotal role in optimizing, developing, and executing our digital...
-
Digital Marketing Specialist
7 days ago
Salt Lake City, United States Paul Mitchell Schools Full timeCompany Overview Paul Mitchell Advanced Education (PMAE) is the franchisor of a network of 100+ independently owned and operated franchise cosmetology and/or barbering schools operating under the Paul Mitchell School brand. At PMAE, we believe that education is an adventure and the learning experience needs to be fun and well rounded. Our franchisees operate...
-
Digital Marketing Specialist
1 week ago
Kansas City, United States BlueScope Buildings Full timeJob Description Job Description Company Description For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to...
-
Digital Marketing Specialist
7 days ago
Kansas City, United States BlueScope Buildings North America Full timeJob DescriptionJob DescriptionCompany DescriptionFor over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to...
-
Digital Marketing Specialist
20 hours ago
Kansas City, United States BlueScope Buildings North America Full timeJob DescriptionJob DescriptionCompany DescriptionFor over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to...
-
Digital Marketing Specialist
1 month ago
West Valley City, United States SYVO Full timeJoin our team at SYVO, a leader in revolutionizing the retail industry through best-in-class, mobile-friendly website designs and cutting-edge digital marketing strategies. Located in Austin, TX, SYVO extends its innovative services globally, catering to clients in the U.S., Canada, and Australia, embodying the new era of fashion industry technology. ...
-
Digital Marketer
2 weeks ago
Phenix City, United States Hubstaff Full timeAbout Us: BPthemes is a dynamic and innovative company specializing in creating and selling high-quality scripts and themes for websites. Our products are designed to enhance user experience and functionality for businesses and individual web developers. We pride ourselves on our creativity, customer satisfaction, and the continuous pursuit of...
-
SEO Specialist
4 weeks ago
Salt Lake City, United States Octiv Digital Full timeCompany: Octiv Digital Location: Remote Type: Full-Time Compensation: Hourly About Octiv Digital Octiv Digital is a premier digital marketing agency based in Salt Lake City, Utah. We are dedicated to crafting innovative marketing strategies that deliver tangible results for our clients. With a collaborative spirit and a commitment to excellence, we aim to...
-
Lead Digital Marketing Strategist
1 week ago
Cedar Rapids, United States Geonetric Full timeSummaryAs a Lead Digital Marketing Strategist, you’ll develop innovative digital marketing experiences for complex healthcare systems and websites. You’ll partner with UX researchers, web designers, content strategists, developers, and project managers across Geonetric to create optimal digital experiences for our healthcare clients. Using your subject...
-
Lead Digital Marketing Strategist
7 days ago
Cedar Rapids, United States Geonetric Full timeSummaryAs a Lead Digital Marketing Strategist, you’ll develop innovative digital marketing experiences for complex healthcare systems and websites. You’ll partner with UX researchers, web designers, content strategists, developers, and project managers across Geonetric to create optimal digital experiences for our healthcare clients. Using your subject...
-
Paid Digital Marketing Specialist
7 days ago
Charles City, United States Colibri Group Full timeColibri Group is building the future of professional education. Today, millions of licensed professionals start and advance their careers through the company’s online and in-person learning solutions for licensing, continuing education, test preparation and professional development. Headquartered in St. Louis, Missouri, Colibri Group provides a holistic...
-
Marketing Specialist
7 days ago
Cedar Rapids, United States ImOn Communications Full timeJob Type Full-timeDescriptionImOn Communications is the local choice for high-speed Internet, TV, and phone service. We value the relationships we have with colleagues, customers, and members of our community. As we expand our service availability, we are looking for a Marketing Specialist to be a part of the ImOn Difference! Our employees share a passion...
-
Lead Digital Marketing Strategist
1 week ago
Cedar Rapids, United States Geonetric Full timeJob DescriptionJob DescriptionSummaryAs a Lead Digital Marketing Strategist, you’ll develop innovative digital marketing experiences for complex healthcare systems and websites. You’ll partner with UX researchers, web designers, content strategists, developers, and project managers across Geonetric to create optimal digital experiences for our healthcare...
-
Lead Digital Marketing Strategist
1 day ago
Cedar Rapids, United States Geonetric Full timeJob DescriptionJob DescriptionSummaryAs a Lead Digital Marketing Strategist, you’ll develop innovative digital marketing experiences for complex healthcare systems and websites. You’ll partner with UX researchers, web designers, content strategists, developers, and project managers across Geonetric to create optimal digital experiences for our healthcare...
-
Marketing Specialist
2 weeks ago
Cedar Rapids, United States ImOn Communications Full timeImOn Communications is the local choice for high-speed Internet, TV, and phone service. We value the relationships we have with colleagues, customers, and members of our community. As we expand our service availability, we are looking for a Marketing Specialist to be a part of the ImOn Difference! Our employees share a passion for building a culture of...
-
Marketing Specialist
7 days ago
Cedar Rapids, United States Filtration Group Full timeOverview: The Global Filter Marketing Specialist will report to the Director of Sales and will be based in Cedar Rapids, Iowa. The Marketing Specialist will be responsible for the marketing strategy and execution for Global Filter. They play a pivotal role in Global Filters success by serving as a key leader in the business development value stream. The...
-
Digital Marketing
5 days ago
Union City, United States Mizuho OSI Full time**_*Hybrid schedule working 3 days onsite in Union City, CA and 2 days remote.*_** **About Company** Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company’s portfolio includes specialty surgical tables for procedure-specific approaches that improve patient outcomes in spine and orthopedic surgeries along with...