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Content Marketing Specialist

1 month ago

Washington, United States Aquent Full time

Content Marketing Specialist (Nonprofit) Do you have a passion for all things marketing and are well-versed in digital marketing concepts, tools and technology? Are you a strong storyteller with experience in writing across many channels? Do you strive to make a difference in the lives of young children? If you said yes to those questions, then this may be the perfect opportunity for you Our non-profit client located in Washington DC, an organization that is dedicated to developing pioneering products and services for the early childhood community, is seeking a Content Marketing Specialist to add to their team. This role can be remote (EST Hours) and could potentially be a temp-to-hire opportunity. The salary range for this role (once hired on) is $66-82K / yr + amazing benefits We’re looking for a creative and results-driven Content Marketing Specialist. In this role, you will support the development and lead execution of integrated marketing campaigns to increase brand awareness, generate qualified leads, and boost sales for their early childhood professional development products and services, including training, membership, annual conference, virtual events, and products. You will be responsible for creating compelling content for print, email, digital advertisements, website, and social media, as well as managing the tools for posting, and reporting performance of promotional efforts. The ideal candidate has a mind that is equal parts creative and analytical and thrives when working with cross-functional stakeholders to build campaigns and programs that drive business results. Experience in early education, nonprofits, agencies, or associations is a plus. Responsibilities Include: Support omni-channel content creation which includes technical and creative writing and design using templates for email, web, print, and digital ads. Support marketing and communications activities for the organization’s products, services, trainings, membership, and events. Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series. Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms, and other conversion opportunities such as pop-ups, banner ads, homepage features, etc. Make daily content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience. Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups, and customized landing pages. Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns across all social platforms. Serve as primary point of contact for related vendors and agencies as needed. Proactively stay abreast of trends to inform future growth strategies and opportunities. Perform other duties as assigned to ensure the efficient and effective functioning of the department. Be able to travel 2-3 times per year for events, retreats, and in-person meetings. ESSENTIAL SKILLS & EXPERIENCE Minimum of 5 years of related experience with a proven track record managing engaging and effective integrated marketing campaigns with measurable results. Experience with marketing automation, email marketing, a robust CRM or marketing automation software such as Salesforce, HubSpot or Marketing Cloud. Content creation and publications experience (digital, video, and/or print). Proficiency with Google marketing products including AdWords, Analytics, and Search Console. Strong project management skills: attention to detail, adherence to deadlines, time management skills, and consistent follow-through. Experience collaborating across teams. Self-directing and agile, with the ability to quickly pivot strategies, as needed. Team player with superb communication and interpersonal skills. ESSENTIAL QUALITIES Encourages and practices critical thinking. Is self-reflective and empathic. Recognizes the influence of workplace relationships on outcomes and results. Maintains a respectful and accepting approach to others. Awareness of the influence of the larger context on individual behavior. Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization. EDUCATION Bachelor’s degree in marketing, communications, digital marketing, advertising or related field. The target hiring compensation range for this role is $32-40 / hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. #J-18808-Ljbffr