Associate Director, Automotive Partnership Marketing
2 months ago
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you'll make an impact:
SiriusXM is seeking a self-motivated, passionate, and agile Associate Director, Automotive Partnership Marketing to join our dynamic group. We are a team of expert marketers committed to driving subscriber growth and innovation through strong OEM relationships. This role will focus on driving early listening as well as driving subscriber growth for both satellite and streaming amongst customers buying vehicles equipped with SiriusXM. This individual will contribute towards meeting OEM objectives and delivering against OKRs.
The Automotive Partnership Marketing team is looking for a strong strategist, leader, and collaborative team player that will manage our current partner marketing integrations as well as drive future marketing strategies. This person would navigate key OEM marketing relationships to maintain and expand SiriusXM marketing integrations. The person in this role will be responsible for developing and ideating strategies as well as executing plans, campaigns, and initiatives across numerous OEM relationships including: Ford, Lincoln, Subaru, Audi, VW, BMW, MINI, Volvo, Polestar, Jaguar, Land Rover, Mercedes-Benz, Porsche, and Mazda.
What you'll do:
- Strategic Development: Collaborate on strategic development and ideation across the OEM portfolio, including defining KPIs and conducting ROI analysis.
- CRM Tactics and Strategy: Co-create and execute pitches for OEM CRM integrations aiming to enhance customer engagement and conversion rates, with guidance from Supervisor. Contribute to performance metric assessment and development of messaging improvements to drive increased engagement and conversions.
- Product Launches: Lead GTM strategy and oversee execution for a minimum of two new 360L launches. Gradually assume ownership of the Marketing relationship with two or more OEMs (as assigned), fostering strong partnerships and driving mutual success.
- Marketing Communication: Lead execution of updating OEM B2B and B2C communications throughout the year, ensuring consistency and alignment with business and brand objectives and collaborating with cross-functional teams (i.e., Creative Services, Brand, Legal, Digital Experience, In-Car Engagement and Conversion, Campaign Operations, Programming & Analytics) to support campaign development and execution.
- Campaign Management: Support Supervisor in executing future OTA communications and new integration initiatives secured with OEMs, actively participating in ideation and pitch meetings. Oversee cross-functional execution of communication initiatives, driving cohesion and effectiveness across teams.
- Event Implementations: Oversee implementation of sponsorships and industry events.
- Financial Management: Accountable for delivering against financial objectives, including tracking itemized spending by OEM marketing activities.
- 7+ years of experience working in Marketing/Advertising. Prior Automotive/OEM experience preferred.
- Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience. MBA degree or similar Master's degree a plus.
- Entrepreneurial: You're a self-starter who gets excited at the chance to run initiatives end-to-end with full ownership and autonomy. You have no problem getting down in the weeds but can also pivot to be strategic and provide thought leadership support.
- Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance. You take a focused approach towards action and rapid testing. You know how to extract learnings from both wins and losses.
- Analytical & Intensely Curious: You have a strong aptitude for data and reporting.
- You're a Facilitator: You are acutely aware of all the moving pieces and can collaborate with other groups to execute.
- You have a creative streak: You have a keen eye for detail and appreciation for good creative. You're familiar with copy & design best practices and know how to champion creative quality.
- Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
- Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
- Commitment to "internal and external clients" and customer service principles. You have the ability to operate independently and in a collaborative team environment.
- Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
- Must have legal right to work in the U.S.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $115,000 to $139,700 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2024-05-91
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