Marketing Specialist

7 days ago

Charlotte, United States Russell Tobin Full time

Job title: Marketing Specialist

Location: Charlotte, NC 28216 (HYBRID ROLE IN CHARLOTTE 2 DAYS ONSITE TUESDAY/WEDNESDAY, 3 DAYS REMOTE)

Pay Rate: $28-33.33/hour on W2

Job Type: Contract Role

Shift Time: 08AM to 05PM

Job Description:

Hybrid role in Charlotte 2 days onsite Tuesday/Wednesday, 3 days remote

Bachelor's degree in a marketing or business-related area

Minimum 2 - 3yrs. experience in a marketing role

Purpose of Position:

The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region.

A segment is defined as a group of customers, verticals or an application across all key customer groups.

This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market.

This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.

Key Responsibilities:

Deliver Business Growth

Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.

Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts.

Drive conversion of leads into opportunities.

Collaborate with Sales, Market Development and Product Line Management to uncover potential

opportunities.

Coordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth.

Understand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings.

Project Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget.

Serve as the Segment Marketing Expert

Understand the market segment and associated applications and solutions

Develop segment expertise through engagement with market peers

Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.

Understand specialized media channels environment and support communication strategy for the segment.

Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.

Lead all aspects of the product launch / commercialization process support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups).

Develop and execute digital campaigns to support lead generation, account based marketing campaigns and product commercialization(Social Media, email marketing automation , web landing page creation).

Provide Marketing Thought Leadership

Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets.

Develop relevant, technical and business driven content to market audience driving customer into the buying journey cycle.

Performance Metrics:

Project Management: Ability to coordinate and execute projects on time and on-budget

Growth of segment revenue

Number of prospects and new qualified leads

Marketing opportunity pipeline

Marketing influenced revenue (converted opportunities)

Key Account Engagement

Web and Social Media Engagement

Measured by on-time project completion and avoidance of projects fast tracks

Embracement of process improvement through Ikaizen

Key Competencies:

Bachelor's degree in a marketing or business related area

Minimum 2 - 3yrs. experience in a marketing role

Fluent English language is required

Digital experience

Social Media management

Email campaigns

Web (manage content and design)

SEO (desirable)

Demonstrated technical aptitude (ability to learn about products and solutions). Desired knowledge in overall segment and network architecture environment.

Establish Direction and Create Commitment

Creates segment MKT strategies in alignment with company priorities.

Involves others to gain commitment to his/her plan.

Communicates business direction in a way that inspires employee commitment

Conflict Management

Reads situations quickly

Steps up to conflicts, seeing them as opportunities

Can work through tough agreements and settle disputes equitably

Can find common ground and get cooperation with minimum noise

Demonstrated ability to act independently and operate under minimal supervision

Flexibility to operate across various geographical or structural market segments Demonstrated creativity in new and different ways to fully leverage the capabilities of Corning, Inc.

The ideal candidate is a passionate, immersive, creative, energetic leader who loves marketing, is technically driven and has proven experience creating game-changing strategies and content.

Experience in Marketing and Telecommunications or related Industry

  • Retail Sales

    1 month ago

    Charlotte, United States Crown Marketing Firm Full time

    Job DescriptionJob DescriptionEntry-Level Retail Sales & Marketing SpecialistWe are looking to higher self-motivated individuals. The ideal candidate is upbeat, competitive and a team player. Sales experience isn't required but definitely encouraged for this position. Candidate should be comfortable in a face paced environment. We're looking for a...

  • Retail Sales

    4 weeks ago

    Charlotte, United States Crown Marketing Firm Full time

    Job DescriptionJob DescriptionEntry-Level Retail Sales & Marketing SpecialistWe are looking to higher self-motivated individuals. The ideal candidate is upbeat, competitive and a team player. Sales experience isn't required but definitely encouraged for this position. Candidate should be comfortable in a face paced environment. We're looking for a...

  • Market Specialist

    2 days ago

    Charlotte, United States Brightspeed Full time

    Job Description Brightspeed is looking for a Market Specialist to join our team! The Market Specialist will be responsible for market growth and cost optimization initiatives in the Springfield, MO market, specifically related to achieving cost effective customer installs. In addition, the candidate will perform other market-specific duties as instructed and...

  • Market Specialist

    4 days ago

    Charlotte, North Carolina, United States Brightspeed Full time

    Job DescriptionBrightspeed is looking for a Market Specialist to join our team The Market Specialist will be responsible for market growth and cost optimization initiatives in the Springfield, MO market, specifically related to achieving cost effective customer installs. In addition, the candidate will perform other market-specific duties as instructed and...

  • Marketing Specialist

    1 week ago

    Charlotte, United States inSync Staffing Full time

    Marketing Specialist ILocation: Hybrid role in Charlotte (2 days onsite: Tuesday/Wednesday, 3 days remote)Pay Rate: $35.50/hourShift: Monday - Friday 8:00 AM - 5:00 PM6 month contractRequirements:Bachelor's degree in marketing or business-related fieldMinimum 2-3 years of experience in a marketing roleFluent in EnglishExperience with digital marketing:...

  • Marketing Specialist

    6 days ago

    Charlotte, United States Russell Tobin Full time

    Job DescriptionJob DescriptionMarketing SpecialistLocation: Charlotte, NC (Hybrid - 2 days onsite Tuesday/Wednesday, 3 days remote)Pay Range: $24.78/hour - $33.33/hourPosition Type: ContractEducation: Bachelor's degree in a marketing or business-related areaExperience: Minimum 2 - 3 years in a marketing rolePurpose of Position:The Marketing Specialist is...

  • Marketing Specialist

    6 days ago

    Charlotte, United States Russell Tobin Full time

    Job DescriptionJob DescriptionMarketing SpecialistLocation: Charlotte, NC (Hybrid - 2 days onsite Tuesday/Wednesday, 3 days remote)Pay Range: $24.78/hour - $33.33/hourPosition Type: ContractEducation: Bachelor's degree in a marketing or business-related areaExperience: Minimum 2 - 3 years in a marketing rolePurpose of Position:The Marketing Specialist is...

  • Digital Marketing Specialist

    2 months ago

    Charlotte, United States OMG National Full time

    Job Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...

  • Digital Marketing Specialist

    4 weeks ago

    Charlotte, United States OMG National Full time

    Job Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...

  • Marketing Specialist

    2 weeks ago

    Charlotte, North Carolina, United States Robert W. Baird & Co. Incorporated Full time

    Looking for a new challenge and opportunity to contribute to a thriving, global financial services firm? If so, consider the Global Investment Banking Marketing Specialist position at one of Fortune magazine's 100 Best Companies to Work For.This position, in Baird's corporate Marketing & Communications department, will support the Global Investment Banking...

  • Digital Marketing Specialist

    4 weeks ago

    Charlotte, United States OMG National Full time

    Job Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...

  • Digital Marketing Specialist

    3 weeks ago

    Charlotte, United States OMG National Full time

    Job Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...

  • marketing specialist

    2 weeks ago

    Charlotte, North Carolina, United States Compass Group, North America Full time

    Canteen + We are hiring immediately for a MARKETING SPECIALIST position. + Location: Tradecraft, 2400 Yorkmont Rd, Charlotte, NC Note: online applications accepted only. + Schedule: Full Time; Monday through Friday, 8am-5pm. + Requirement: procurement, food service or CPG industry. Strong PowerPoint, Excel, and SharePoint experience. A plus for Canva, Adobe...

  • Marketing Specialist

    1 month ago

    Charlotte, United States Tri Pointe Homes Holdings, Inc. Full time

    Overview: Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Tri Pointe Homes is dedicated to insightful design and superior craftsmanship, we are setting a new standard in homebuilding and customer experience. If this sounds like a career for you, apply to be a part of our great...

  • Marketing Specialist

    4 weeks ago

    Charlotte, United States Tri Pointe Homes Holdings, Inc. Full time

    Overview: Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Tri Pointe Homes is dedicated to insightful design and superior craftsmanship, we are setting a new standard in homebuilding and customer experience. If this sounds like a career for you, apply to be a part of our great...

  • Marketing Specialist

    7 days ago

    Charlotte, United States Comrise Full time

    Position: Marketing Specialist Location: Charlotte, NC Duration: 6 Months Contract The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application...

  • Marketing Specialist

    1 week ago

    Charlotte, United States Russell Tobin Full time

    Job title: Marketing SpecialistLocation: Charlotte, NC 28216 (HYBRID ROLE IN CHARLOTTE – 2 DAYS ONSITE TUESDAY/WEDNESDAY, 3 DAYS REMOTE)Pay Rate: $28-33.33/hour on W2 Job Type: Contract RoleShift Time: 08AM to 05PM Job Description:Hybrid role in Charlotte – 2 days onsite Tuesday/Wednesday, 3 days remoteBachelor's degree in a marketing or business-related...

  • Marketing Specialist

    1 week ago

    Charlotte, United States Comrise Full time

    Position: Marketing SpecialistLocation: Charlotte, NCDuration: 6 Months ContractThe Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application...

  • Marketing Specialist

    1 week ago

    Charlotte, United States Comrise Full time

    Position: Marketing SpecialistLocation: Charlotte, NCDuration: 6 Months ContractThe Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application...

  • Sr. Specialist, Direct Marketing

    2 weeks ago

    Charlotte, United States Ab Electrolux Full time

    Sr. Specialist, Direct Marketing The Sr. Specialist Direct Marketing will support our growing direct to consumer ecommerce program. We are looking for a talented email and direct mail marketer and platform expert to execute marketing programs that drive conversions. The ideal candidate will demonstrate a balance of direct response experience with and email...