Marketing Specialist

6 days ago

Charlotte, United States Russell Tobin Full time
Job DescriptionJob Description

Marketing Specialist

Location: Charlotte, NC (Hybrid - 2 days onsite Tuesday/Wednesday, 3 days remote)

Pay Range: $24.78/hour - $33.33/hour

Position Type: Contract

Education: Bachelor's degree in a marketing or business-related area

Experience: Minimum 2 - 3 years in a marketing role

Purpose of Position:

The Marketing Specialist is a key member of the OCO Marketing organization and is responsible for supporting the development and execution of marketing plans for key segments across the region. This role involves driving awareness, preference, demand, and revenue growth through collaboration with internal and external stakeholders.

Key Responsibilities:

Deliver Business Growth:

  • Support the development and execution of Integrated Marketing Plans (IMPs) to foster strategic commercial relationships with key customers/accounts using an Account Based Marketing (ABM) approach.
  • Develop strategic campaigns for customer-facing events and digital lead generation efforts.
  • Drive conversion of leads into opportunities.
  • Collaborate with Sales, Market Development, and Product Line Management to identify potential opportunities.
  • Coordinate growth initiatives to establish brand awareness, preference, loyalty, and drive incremental revenue growth.
  • Project manage the execution of all marketing campaigns and content creation, ensuring on-time and on-budget delivery.

Serve as the Segment Marketing Expert:

  • Understand the market segment and associated applications and solutions.
  • Develop segment expertise through engagement with market peers.
  • Lead projects to conclusion and become a subject matter expert for the market.
  • Support the communication strategy for the segment through specialized media channels.
  • Engage with sales teams to ensure they understand and can effectively present value propositions.
  • Lead product launch/commercialization processes and support marketing strategy creation and execution.
  • Develop and execute digital campaigns to support lead generation, account-based marketing campaigns, and product commercialization.

Provide Marketing Thought Leadership:

  • Define value propositions and audience-appropriate messaging for focus markets.
  • Develop relevant, technical, and business-driven content to guide customers through the buying journey.

Performance Metrics:

  • Ability to coordinate and execute projects on time and on budget.
  • Growth of segment revenue.
  • Number of prospects and new qualified leads.
  • Marketing opportunity pipeline.
  • Marketing influenced revenue (converted opportunities).
  • Key account engagement.
  • Web and social media engagement.
  • Embracement of process improvement through Ikaizen.

Key Competencies:

Required:

  • Bachelor's degree in a marketing or business-related area.
  • Minimum 2 - 3 years of experience in a marketing role.
  • Fluent English.
  • Digital experience including social media management, email campaigns, web content and design, and SEO (desirable).
  • Demonstrated technical aptitude.
  • Ability to create segment marketing strategies in alignment with company priorities.
  • Strong conflict management skills.
  • Ability to work independently with minimal supervision.
  • Flexibility to operate across various geographical or structural market segments.
  • Creativity in leveraging the capabilities of Corning, Inc.
  • Passionate, creative, and energetic leader with proven marketing experience.

Desired:

  • Knowledge of overall segment and network architecture environment.
  • Demonstrated ability to inspire employee commitment and manage conflicts equitably.
Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

  • Retail Sales

    1 month ago

    Charlotte, United States Crown Marketing Firm Full time

    Job DescriptionJob DescriptionEntry-Level Retail Sales & Marketing SpecialistWe are looking to higher self-motivated individuals. The ideal candidate is upbeat, competitive and a team player. Sales experience isn't required but definitely encouraged for this position. Candidate should be comfortable in a face paced environment. We're looking for a...

  • Retail Sales

    4 weeks ago

    Charlotte, United States Crown Marketing Firm Full time

    Job DescriptionJob DescriptionEntry-Level Retail Sales & Marketing SpecialistWe are looking to higher self-motivated individuals. The ideal candidate is upbeat, competitive and a team player. Sales experience isn't required but definitely encouraged for this position. Candidate should be comfortable in a face paced environment. We're looking for a...

  • Market Specialist

    2 days ago

    Charlotte, United States Brightspeed Full time

    Job Description Brightspeed is looking for a Market Specialist to join our team! The Market Specialist will be responsible for market growth and cost optimization initiatives in the Springfield, MO market, specifically related to achieving cost effective customer installs. In addition, the candidate will perform other market-specific duties as instructed and...

  • Market Specialist

    4 days ago

    Charlotte, North Carolina, United States Brightspeed Full time

    Job DescriptionBrightspeed is looking for a Market Specialist to join our team The Market Specialist will be responsible for market growth and cost optimization initiatives in the Springfield, MO market, specifically related to achieving cost effective customer installs. In addition, the candidate will perform other market-specific duties as instructed and...

  • Marketing Specialist

    1 week ago

    Charlotte, United States inSync Staffing Full time

    Marketing Specialist ILocation: Hybrid role in Charlotte (2 days onsite: Tuesday/Wednesday, 3 days remote)Pay Rate: $35.50/hourShift: Monday - Friday 8:00 AM - 5:00 PM6 month contractRequirements:Bachelor's degree in marketing or business-related fieldMinimum 2-3 years of experience in a marketing roleFluent in EnglishExperience with digital marketing:...

  • Digital Marketing Specialist

    4 weeks ago

    Charlotte, United States OMG National Full time

    Job Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...

  • Digital Marketing Specialist

    2 months ago

    Charlotte, United States OMG National Full time

    Job Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...

  • Marketing Specialist

    2 weeks ago

    Charlotte, North Carolina, United States Robert W. Baird & Co. Incorporated Full time

    Looking for a new challenge and opportunity to contribute to a thriving, global financial services firm? If so, consider the Global Investment Banking Marketing Specialist position at one of Fortune magazine's 100 Best Companies to Work For.This position, in Baird's corporate Marketing & Communications department, will support the Global Investment Banking...

  • Digital Marketing Specialist

    3 weeks ago

    Charlotte, United States OMG National Full time

    Job Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...

  • Digital Marketing Specialist

    4 weeks ago

    Charlotte, United States OMG National Full time

    Job Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...

  • marketing specialist

    2 weeks ago

    Charlotte, North Carolina, United States Compass Group, North America Full time

    Canteen + We are hiring immediately for a MARKETING SPECIALIST position. + Location: Tradecraft, 2400 Yorkmont Rd, Charlotte, NC Note: online applications accepted only. + Schedule: Full Time; Monday through Friday, 8am-5pm. + Requirement: procurement, food service or CPG industry. Strong PowerPoint, Excel, and SharePoint experience. A plus for Canva, Adobe...

  • Marketing Specialist

    1 month ago

    Charlotte, United States Tri Pointe Homes Holdings, Inc. Full time

    Overview: Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Tri Pointe Homes is dedicated to insightful design and superior craftsmanship, we are setting a new standard in homebuilding and customer experience. If this sounds like a career for you, apply to be a part of our great...

  • Marketing Specialist

    4 weeks ago

    Charlotte, United States Tri Pointe Homes Holdings, Inc. Full time

    Overview: Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Tri Pointe Homes is dedicated to insightful design and superior craftsmanship, we are setting a new standard in homebuilding and customer experience. If this sounds like a career for you, apply to be a part of our great...

  • Marketing Specialist

    7 days ago

    Charlotte, United States Comrise Full time

    Position: Marketing Specialist Location: Charlotte, NC Duration: 6 Months Contract The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application...

  • Marketing Specialist

    1 week ago

    Charlotte, United States Russell Tobin Full time

    Job title: Marketing SpecialistLocation: Charlotte, NC 28216 (HYBRID ROLE IN CHARLOTTE – 2 DAYS ONSITE TUESDAY/WEDNESDAY, 3 DAYS REMOTE)Pay Rate: $28-33.33/hour on W2 Job Type: Contract RoleShift Time: 08AM to 05PM Job Description:Hybrid role in Charlotte – 2 days onsite Tuesday/Wednesday, 3 days remoteBachelor's degree in a marketing or business-related...

  • Marketing Specialist

    7 days ago

    Charlotte, United States Russell Tobin Full time

    Job title: Marketing Specialist Location: Charlotte, NC 28216 (HYBRID ROLE IN CHARLOTTE 2 DAYS ONSITE TUESDAY/WEDNESDAY, 3 DAYS REMOTE) Pay Rate: $28-33.33/hour on W2 Job Type: Contract Role Shift Time: 08AM to 05PM Job Description: Hybrid role in Charlotte 2 days onsite Tuesday/Wednesday, 3 days remote Bachelor's degree in a marketing or...

  • Marketing Specialist

    1 week ago

    Charlotte, United States Comrise Full time

    Position: Marketing SpecialistLocation: Charlotte, NCDuration: 6 Months ContractThe Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application...

  • Marketing Specialist

    1 week ago

    Charlotte, United States Comrise Full time

    Position: Marketing SpecialistLocation: Charlotte, NCDuration: 6 Months ContractThe Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application...

  • Sr. Specialist, Direct Marketing

    2 weeks ago

    Charlotte, United States Ab Electrolux Full time

    Sr. Specialist, Direct Marketing The Sr. Specialist Direct Marketing will support our growing direct to consumer ecommerce program. We are looking for a talented email and direct mail marketer and platform expert to execute marketing programs that drive conversions. The ideal candidate will demonstrate a balance of direct response experience with and email...

  • Intermediate Marketing and Communications Specialist

    2 weeks ago

    Charlotte, North Carolina, United States CDM Smith Full time

    Are you a connector and networker who can work across business units to build alliances and drive toward a common goal? Do you have a background in strategic marketing and/or communications? If so, this position may be a right fit. CDM Smith is seeki Communications Specialist, Marketing, Communications, Media, Communication, Specialist, Sales, Business...