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Marketing Specialist
6 days ago
Marketing Specialist
Location: Charlotte, NC (Hybrid - 2 days onsite Tuesday/Wednesday, 3 days remote)
Pay Range: $24.78/hour - $33.33/hour
Position Type: Contract
Education: Bachelor's degree in a marketing or business-related area
Experience: Minimum 2 - 3 years in a marketing role
Purpose of Position:
The Marketing Specialist is a key member of the OCO Marketing organization and is responsible for supporting the development and execution of marketing plans for key segments across the region. This role involves driving awareness, preference, demand, and revenue growth through collaboration with internal and external stakeholders.
Key Responsibilities:
Deliver Business Growth:
- Support the development and execution of Integrated Marketing Plans (IMPs) to foster strategic commercial relationships with key customers/accounts using an Account Based Marketing (ABM) approach.
- Develop strategic campaigns for customer-facing events and digital lead generation efforts.
- Drive conversion of leads into opportunities.
- Collaborate with Sales, Market Development, and Product Line Management to identify potential opportunities.
- Coordinate growth initiatives to establish brand awareness, preference, loyalty, and drive incremental revenue growth.
- Project manage the execution of all marketing campaigns and content creation, ensuring on-time and on-budget delivery.
Serve as the Segment Marketing Expert:
- Understand the market segment and associated applications and solutions.
- Develop segment expertise through engagement with market peers.
- Lead projects to conclusion and become a subject matter expert for the market.
- Support the communication strategy for the segment through specialized media channels.
- Engage with sales teams to ensure they understand and can effectively present value propositions.
- Lead product launch/commercialization processes and support marketing strategy creation and execution.
- Develop and execute digital campaigns to support lead generation, account-based marketing campaigns, and product commercialization.
Provide Marketing Thought Leadership:
- Define value propositions and audience-appropriate messaging for focus markets.
- Develop relevant, technical, and business-driven content to guide customers through the buying journey.
Performance Metrics:
- Ability to coordinate and execute projects on time and on budget.
- Growth of segment revenue.
- Number of prospects and new qualified leads.
- Marketing opportunity pipeline.
- Marketing influenced revenue (converted opportunities).
- Key account engagement.
- Web and social media engagement.
- Embracement of process improvement through Ikaizen.
Key Competencies:
Required:
- Bachelor's degree in a marketing or business-related area.
- Minimum 2 - 3 years of experience in a marketing role.
- Fluent English.
- Digital experience including social media management, email campaigns, web content and design, and SEO (desirable).
- Demonstrated technical aptitude.
- Ability to create segment marketing strategies in alignment with company priorities.
- Strong conflict management skills.
- Ability to work independently with minimal supervision.
- Flexibility to operate across various geographical or structural market segments.
- Creativity in leveraging the capabilities of Corning, Inc.
- Passionate, creative, and energetic leader with proven marketing experience.
Desired:
- Knowledge of overall segment and network architecture environment.
- Demonstrated ability to inspire employee commitment and manage conflicts equitably.
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