Digital Marketing Analyst, Email

2 weeks ago

Orlando, United States Darden Full time

Job Description

JOB OVERVIEW: The Sr. Analyst, CRM - Strategy & Activation is responsible for enabling the CRM team to activate data across channels in order to increase guest frequency and value. This position collaborates with business partners across functions and brands, develops recommendations, and activates across channels to grow business. The Sr. Analyst, CRM - Strategy & Activation should have an idea of how to activate data across channels, as well as superb understanding of the email channel. ROLES AND RESPONSIBILITIES: -Work with CRM team and Digital Brand Managers to support the development and implementation of data-driven marketing strategies, effectively leverage guest data, increase guest engagement through all channels (email, SMS, online display, social media and other channels). -Provides day-to-day support of CRM activities; communicates as needed and ensures all projects are executed, and share learnings from other brands -Support guest data requests for a specific brand activity to be able to understand the type of guest who engages in regards to transactions, as well as the potential audiences -Creates and adheres to project timelines and calendars for projects leveraging guest data, email, partnering with Digital Brand Managers and channel partners, etc -Contributes to the creation of test & learn recommendations for first party data activation in all appropriate channels -Develops hypotheses and identifies key KPIs, works with CRM leaders to align to source of data for measurement and feasibility of KPIs. -Creates summaries of marketing plans and ahead of launch and recaps results at end of activation -Supports better ways of working, identifying opportunities for the overall team to become better, faster, stronger through in-depth process knowledge -Maintains a positive, can-do attitude combined with curiosity within the work group that is consistent with Darden's values -Develops and manages the documentation including SOPs REQUIRED TECHNICAL SKILLS: -Minimum 3 years of experience with email, first-party data, and test & learn development and execution -Understanding of importance of guest data -Experience / working knowledge of first, second, and third party data -Experience in developing, measuring and monitoring KPIs -General understanding of digital media, and platforms where data can be activated -General understanding of lifecycle-focused marketing -Strong project management and organizational skills REQUIRED EDUCATION: -Bachelor's degree in Marketing, Business, or a relevant field OTHER KEY QUALIFICATIONS: -Excellent written and verbal communication skills -Passionate about learning how to analyze data to present recommendations and outcomes -Proven ability to work in a fast-paced team environment -Proven track records of results orientation -Strong basic analytical skills, and drive to excel in analytics overall -Must be detail oriented -Demonstrated proficiency in organizing and planning work tasks PREFERRED SKILLS AND EXPERIENCE: -Master's degree (e.g. MBA) -Track record of innovation and creative thinking -Prior experience with ESPs and Customer Data Platforms (such as Microsoft Customer Insights & Journeys, Salesforce, etc.) is preferred

#J-18808-Ljbffr

  • Digital Marketing Analyst

    2 weeks ago

    Orlando, United States Starmark Hospitality Full time

    Benefits: Bonus based on performance Competitive salary Dental insurance Health insurance We are seeking a Digital Marketing Analyst to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. Responsibilities: Conduct market research to...

  • Email Marketing Coordinator

    2 weeks ago

    Orlando, United States Align Strategic LLC Full time

    Job Description Job Description Email Marketing Coordinator AlignStrategic.com , a leader in lower-mid-market business growth products and solutions in North America, is looking for lead generation specialists. You'll be part of a distributed team working on a suite of products that help our business owner clients and their teams grow and operate their...

  • Email Marketing Coordinator

    6 days ago

    Orlando, United States Align Strategic LLC Full time

    Job Description Job Description Email Marketing Coordinator AlignStrategic.com , a leader in lower-mid-market business growth products and solutions in North America, is looking for lead generation specialists. You'll be part of a distributed team working on a suite of products that help our business owner clients and their teams grow and operate their...

  • Email Marketing Coordinator

    2 weeks ago

    Orlando, United States Align Strategic Full time

    Job DescriptionJob DescriptionEmail Marketing CoordinatorAlignStrategic.com, a leader in lower-mid-market business growth products and solutions in North America, is looking for lead generation specialists. You'll be part of a distributed team working on a suite of products that help our business owner clients and their teams grow and operate their...

  • Email Marketing Coordinator

    2 weeks ago

    Orlando, United States Chatter Buzz Full time

    Do you have the CB Factor™? The ability to jump right in and adapt quickly... the make-no-excuses-get-it-done-with-a-grin work ethic... the I-don't-care-how-crazy-this-sounds-I-have-an-idea fire? If so, read on... We are an innovative, fast-paced digital marketing agency located in Downtown Orlando, looking for an Email Marketing Specialist to join a...

  • Email Marketing Coordinator

    6 days ago

    Orlando, United States Chatter Buzz Full time

    Do you have the CB Factor™? The ability to jump right in and adapt quickly... the make-no-excuses-get-it-done-with-a-grin work ethic... the I-don't-care-how-crazy-this-sounds-I-have-an-idea fire? If so, read on... We are an innovative, fast-paced digital marketing agency located in Downtown Orlando, looking for an Email Marketing Specialist to join a...

  • Digital Marketing Manager

    1 week ago

    Orlando, United States Brave USA Full time

    About Us Brave Health is a leading Series C healthcare startup dedicated to making quality mental health services accessible for all. We utilize technology to eliminate barriers and expand access to high-quality therapy programs and psychiatric medication management. Through telehealth services, we can reach those in need, when and where they need it. Job...

  • Email Marketing Specialist

    3 weeks ago

    Orlando, United States latitude Full time

    Manages end-to-end email production that supports our eCommerce business – includes coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.) Develops complex and customized HTML email code, including responsively designed email templates and new that adheres to industry best...

  • Copywriter and Digital Marketing Specialist

    4 days ago

    Orlando, United States Florida Veterinary Medical Association Full time

    The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a...

  • Copywriter and Digital Marketing Specialist

    2 weeks ago

    Orlando, United States Florida Veterinary Medical Association Full time

    The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a...

  • Copywriter and Digital Marketing Specialist

    2 weeks ago

    Orlando, United States Florida Veterinary Medical Association Full time

    The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a...

  • Copywriter and Digital Marketing Specialist

    3 weeks ago

    Orlando, United States Florida Veterinary Medical Association Full time

    Job DescriptionJob DescriptionThe Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership...

  • Director, Global Digital Marketing Operations

    6 days ago

    Orlando, United States Wyndham Destinations Full time

    We Put the World on Vacation At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270...

  • Director, Global Digital Marketing Operations

    2 weeks ago

    Orlando, United States Travel + Leisure Full time

    We Put the World on Vacation At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270...

  • Director, Global Digital Marketing Operations

    2 weeks ago

    Orlando, United States Travel + Leisure Full time

    We Put the World on Vacation At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270...

  • Digital Marketing Specialist

    4 weeks ago

    Orlando, United States Omicron Media Full time

    Top 3 reasons our employees love working at Omicron: We build cutting-edge technology that is literally changing how the world consumes online content. We get to collaborate with really smart, interesting people every day. Omicron rewards its teams with fun monthly events. JOB SUMMARY:   We are looking for a full-time Digital Marketing Specialist...

  • Digital Marketing Manager

    3 weeks ago

    Orlando, United States Miller's Ale House Restaurants Full time

    The Digital Marketing Manager determines strategy and executes the Company’s digital marketing plan and includes implementing and measuring the performance of all digital marketing campaigns. This role is crucial in boosting brand awareness, increasing website traffic, driving new business, and optimizing first- party off- premise channel performanceKEY...

  • Digital Marketing Manager

    6 days ago

    Orlando, United States Miller's Ale House Full time

    Work and Perks: The Digital Marketing Manager determines strategy and executes the Companys digital marketing plan and includes implementing and measuring the performance of all digital marketing campaigns. This role is crucial in boosting brand awareness, increasing website traffic, driving new business, and optimizing first- party off- premise channel...

  • Digital Marketing Manager

    1 month ago

    Orlando, United States Miller's Ale House Restaurants Full time

    The Digital Marketing Manager determines strategy and executes the Company’s digital marketing plan and includes implementing and measuring the performance of all digital marketing campaigns. This role is crucial in boosting brand awareness, increasing website traffic, driving new business, and optimizing first- party off- premise channel performanceKEY...

  • Copywriter and Digital Marketing Specialist

    3 weeks ago

    Orlando, Florida, United States Florida Veterinary Medical Association Full time

    The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a...