Copywriter and Digital Marketing Specialist
3 weeks ago
The position status for this role is full-time exempt and the salary is $55,000/yearly
Requirements
Responsibilities
- Develop creative and compelling copy for various marketing campaigns, including emails, social media posts, website content, ad copy, direct mail pieces, articles, etc
- Drafts content for our two publications - The Advocate and The Practitioner - including writing articles in different writing styles (i.e., feature stories, news stories, membership updates, etc.), and editing all articles for accuracy and correctness
- Collaborate with graphic designers and other team members to brainstorm and develop impactful content ideas
- Plan, execute, and optimize digital marketing campaigns across various channels to attract, engage, and convert target audiences
- Monitor campaign performance and analyze key metrics to identify opportunities for optimization and improvement
- Strategize, build, and oversee social media content through research, audience identification, bench-marking, and messaging-- this includes scheduling, monitoring, and analyzing social media posts
- Develops, updates, and maintains content for fvma.org while optimizing for search engines (SEO) to improve visibility and drive organic traffic to the company's digital properties
- Work with the conferences, membership and communications teams to develop, implement, and evaluate marketing and communication campaigns that promote continuing education offerings and FVMA publications
- Support strategies to ensure marketing projects/campaigns are delivered on time, within scope, and within budget
- Edit and proofread all print and digital content
- Support special events such as yearly conferences that help promote the organization's mission - including but not limited to the FVMA Annual Conference, the FVMA Gulf-Atlantic Veterinary Conference, the FAEP Ocala Equine Conference, and the FAEP Promoting Excellence Symposium
- Perform all other duties as assigned
- Bachelor's degree in communications, marketing, or a related field
- At least 3 - 5 years of related professional experience
- Excellent communication (oral and written), interpersonal, copywriting, proofreading, and presentation skills
- Ability to write for various audiences, craft articles in different writing styles, and draft communications for different channels
- Knowledge of HTML, CSS, and web development tools (WordPress, Drupal, etc.) desired
- Solid computer skills, including MS Office, and familiarity with marketing and video editing software (Adobe Creative Suite) and applications (Google Analytics, Google Ads, Facebook Insights, etc.)
- Experience in content production for various communication channels and working with email marketing platforms; experience using Constant Contact is a plus
- Video editing and production skills are a plus
- Outstanding organizational and planning abilities
- Detail-oriented and excellent multitasker
- Effective time management skills and the ability to meet deadlines
- Able to give and receive constructive feedback
- Must provide at least 3-5 samples or access to a portfolio of work to apply
- Health Care Plan (Medical, Dental, Vision)
- 401(k) Retirement Plan 401 (Match 5% after one year)
- Paid Time Off (11 days in the first year)
- Paid Holidays Off (12 holidays observed)
- Short-Term, AD&D, Life Insurance
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