Director, Global Digital Marketing Operations

2 weeks ago

Orlando, United States Travel + Leisure Full time
We Put the World on Vacation
At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270 vacation club resort locations across the globe. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Director of Global Digital Marketing Operations will be a dynamic and strategic leader for our martech, analytics, web publishing, and email deployment teams. This role is instrumental in driving our marketing operations to achieve optimal efficiency, data-driven decision-making, and seamless web and email experiences. The ideal candidate will possess a deep understanding of marketing technologies, analytics methodologies, web publishing best practices, and email deployment optimization, while also serving as a strategic partner to the organization. The role will interface directly with senior executives in the organization to execute on strategic marketing strategies and innovations.

How You'll Shine:
  • Interface with senior executives to develop and execute on marketing roadmap
  • Lead digital platform ideation and development
  • Own email health, platform usage and strategy
  • Lead owned-channel communication strategy
  • Lead digital platform and media measurement
What You'll Bring:
  • Bachelor's Degree in quantitative fields
  • Strong leadership and team management skills, with the ability to inspire and drive cross-functional teams.
  • Excellent communication and interpersonal skills, capable of effectively engaging with both technical and non-technical stakeholders.
  • In-depth knowledge of emerging digital technologies, trends, and their business applications. Candidate must have a passion for modernization and continual improvement.
  • Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
  • Familiarity with Agile project management methodologies and tools.
  • Strong understanding of earned and owned media tactics
  • Deep understanding of website content management and personalization techniques.
  • Hands-on experience working with leading email service providers. Salesforce is a plus.
  • Deep understanding of web content management systems. Adobe CMS is a plus.
  • Hands-on experience working with leading data and analytics technical software. PowerBI is a plus.
  • Deep understanding of advanced digital measurement techniques such as market mix modeling, match market modeling, and multi-touch attribution.
  • Proficiency in coding and scripting languages used in the digital arena including but not limited to SQL, Python, JavaScript, CSS, and HTML.
  • Experience working within digital media platforms such as Facebook Ad Manager, Google Ads Manager, and LiveRamp is a plus.
  • 10 years of work experience with 5 years of hands-on management experience of high-performance, multi-disciplinary teams.
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identify theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program


Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.

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