Manager Employer Brand Communications

Swagelok is a global organization and one of the largest employers of manufacturing talent in Northeast Ohio. We are driven by our core values of Quality, Integrity, Respect for the Individual, Customer Focus, Innovation, and Continuous Improvement, which are demonstrated through our daily actions. For 75 years, our dedication to our core values has been the foundation for our success. Our products have been up into space, down to the bottom of the ocean, and everywhere in between. That same dedication spans to our customers.

Throughout our organization we demonstrate a commitment to these values and those we bring onboard. Whether you want to grow in your role or explore broad opportunities and develop new skills-you'll thrive in a culture that promotes learning and development.

We strive to be a company where we all can do our best work with a true sense of purpose and belonging.

Be Connected. Be Valued. Be You.

We hope you'll consider joining our team.

The Employer Brand Communications Manager's primary role is to lead the strategy to elevate Swagelok's reputation as a top employer, through activation of brand awareness and hiring campaigns and outreach efforts to reach and resonate with candidates and in the community. This role will support a broader team in optimizing Swagelok's global social media channels to help tell the brand story to all audiences. The role requires a blend of strong digital acumen, campaign planning, creativity, and analytical skills to increase and drive awareness and consideration of Swagelok as an employer of choice and deliver a best-in-class candidate experience.

Essential Duties and Responsibilities:

Employer Brand Positioning:

• Build and implement an employer brand strategy that connects with candidates and the community to position Swagelok as a top employer of choice.

• Identify and articulate key messages that highlight Swagelok's unique employment value proposition.

• Optimize and manage day-to-day activation of our employer brand position on global social media channels

• Campaign Development and Execution:

• Create the strategy and execute multi-channel, digitally-focused employer brand awareness and hiring campaigns targeting core candidate audiences and the wider Northeast Ohio community.

• Collaborate with internal stakeholders, including talent acquisition, corporate communications, and marketing communications, to ensure consistent brand messaging across all audiences.

• Identify, negotiate, and implement community engagement sponsorship/partnership campaigns that drive awareness and build Swagelok's local recognition.

• Build and deliver targeted plans to drive awareness and consideration across priority talent pipelines, while maintaining always-on hiring message.

• Leverage various platforms, including social media, digital search, online, job boards, events, and partnerships, to amplify Swagelok's employer brand.

Content Creation:

• Refine and optimize multi-channel social media content marketing strategy that aligns to company business goals and priorities.

• Write and/or revise social media content to align with voice and tone of brand.

• Ensure engaging content is available to support brand and outreach campaigns, using external partners to develop assets as needed.

• Tailor brand/campaign content for different channels and demographics to maximize impact.

• Manage external digital, creative, and campaign vendors and related ancillary budgets.

Measuring and Analyzing Employer Brand Effectiveness:

• Measure and report o the success of employer branding initiatives, social media activation, and overall brand health against defined key performance indicators (KPIs.)

• Regularly analyze data from owned, earned, and paid channels to to assess the effectiveness of campaigns and adjust strategies accordingly.

Employer Brand Advocacy:

• Cultivate internal brand ambassadors among employees and implement a program where they share brand stories externally.

• Work collaboratively with employer brand, talent acquisition, and corporate communications teams to define employer brand advocacy and develop the necessary tools, resources, and training.

Candidate Experience Enhancement:

• Partner with the talent acquisition team to ensure that the candidate experience aligns with our employer value proposition and core values.

• Identify untapped channels/audiences that are aligned with target demographics for digital recruitment marketing exploration and activation.

• Influence and align shared priorities between the employer brand and talent acquisition team based on relevant insight of the labor market and organizational focus areas.

• Identify areas for improvement and implement solutions to deliver a best-in-class candidate experience.

• Lead communications planning and delivery for talent acquisition projects and programs, to ensure business outcomes and project deliverables are met, with reach to all relevant internal and external audiences.

• Drive continuous improvement of the Swagelok Careers page to provide premium candidate experience, consistently engage candidates and ultimately grow the talent pool.

Requirements:

• Bachelor's degree in digital marketing, communications, human resources, or related field is required.

• Minimum five years of digital/social media marketing, communications, or talent acquisition experience in a corporate environment. A background in digital recruitment marketing, social media marketing, marketing/branding, or is preferred.

• Demonstrated competency with written and verbal communications for a range of audiences.

• Demonstrated knowledge and experience building digital campaigns that target specific audience segments

• Experience with managing and optimizing digital candidate platforms and CRMs

• Knowledge of the talent acquisition function, including best practices for candidate experience management and current trends for recruiting top talent.

• Demonstrated knowledge and experience creating and executing large-scale sponsorship activations (from strategic planning to the hand-on execution)

• Proven ability to establish credibility as an expert capable of influencing and leading the development and implementation of communications strategies and plans.

• Strong presentation and speaking skills.

• Demonstrated critical thinking and analytical skills with ability to define problems, collect data, establish facts, and draw valid conclusions.

• Ability to interface with senior and mid-level management in development of corporate and externally-facing initiatives.

• Experience managing paid, owned, and earned media, and using data to evaluate impact.

• Ability to organize and handle multiple projects through varying stages of development and approval, and ability to leverage data to evaluate impact.

• Ability to problem solve and lead others toward a common goal.

• Highly action-oriented with a strong drive for results.

Working Conditions and/or Physical Requirements:

• Working conditions associated with normal office environment.
• Ability to operate standard office equipment (e.g., computer, telephone, copier, printer, etc.).
• Ability to effectively communicate in both small and large groups and settings.
• Ability to traverse between multiple locations in Ohio and Pennsylvania as needed.
• Occasional domestic and/or international travel may be required.
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

Swagelok provides a comprehensive package of valuable benefits called Total Rewards focused on health and wellness, compensation, retirement planning, and supplemental rewards.

To apply:

1. Click 'Apply Now' to the role of interest, upload your resume and complete the application.

2. Those that match our qualifications will be contacted to schedule a phone interview.

Congratulations on taking the first step to Be Connected. Be Valued. Be You.

Swagelok is proud to be an Equal Opportunity and Affirmative Action Employer.Applicants are selected without regard to race, ethnicity, creed, color, religion, sex (including pregnancy), age, national origin or ancestry, disability, genetic information, veteran/military status, sexual orientation, gender identity, or other protected characteristic under federal, state or local law

Swagelok will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990,the Americans with Disabilities Act Amendments Act of 2008, and Ohio state law.

This job summary is intended to be brief and does not list all the duties for this position. Nothing in this job description should be construed as an express or implied contract of employment. Swagelok is an at-will employer, which means that either party is free to terminate the employment relationship at any time, without any advanced notice, for any reason or no reason.

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