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Director Product Marketing and Content

3 months ago

Atlanta, United States GotPhoto Full time
About GotPhoto/fotograf.de

Our mission is to digitalize the people photography industry.

GotPhoto.com | fotograf.de is dedicated to making photographers' lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with a user-friendly platform. Making them more successful and spending more time behind the lens

Since 2012, our journey has been filled with an entrepreneurial spirit, witnessing countless success stories that prove our sustainable business model works and is profitable.

We're building a tight-knit ecosystem where everyone can thrive - including you Join our team of 170+ talented individuals and be part of our journey to empower photographers like never before

The Role

Your mission

GotPhoto is looking for an enthusiastic Head of Product and Content Marketing to join our Marketing Team.

This will be a hybrid position: you must be located and resident within Atlanta (Georgia) or Denver (Colorado) or willing to relocate to either of these locations.

As the Head of Product and Content Marketing at GotPhoto, you will lead the developing and executing of our product and content marketing strategies to enhance brand awareness and perception, drive customer engagement, and, most important, increase net new revenue. Working closely with our wider marketing and sales teams, your key responsibilities will encompass a few areas:

Responsibilities
  • Come up with powerful product narratives and impactful go-to-market plans for new products and features
  • Develop clear and compelling value propositions, positioning statements, and messaging that differentiate the product from competitors
  • Collaborate with cross-functional teams to ensure seamless and successful product launches and promotions
  • Understand the competitive landscape and lead market research to find the unique position for GotPhoto products, identify market trends, gaps, and opportunities.
  • Engage with customers and leverage customer insights to build stronger messaging, ensuring strong customer's voice in product communications
  • Work with product management to align on the best roadmap and launch priorities based on market feedback
  • Support Product with key insights from our customers and markets to elevate effectivity of our product and product-market-fit
  • Develop and execute content marketing strategies covering end-to-end customer journey to maximize engagement and revenue from content marketing efforts
  • Engage third-party agencies to accelerate the speed and quality of production
  • Utilize data-driven insights to measure content marketing performance and provide ideas for further growth
  • Build enablement discipline and key assets such as sales presentations, battle cards, and objection-handling guides.
  • Generate key insights from the market and build out further market analysis and research to enhance our internal knowledge
  • Lead the product & content marketing team of 5, building smooth internal operations and supporting team professional growth and personal development.
We are looking for:
  • Minimum of 8 years in product marketing and content marketing; both B2B and B2C experience are welcome
  • 3+ years of experience growing and leading high-performing teams
  • Proven strong leadership and team management skills
  • Exceptional written and verbal communication, stand-out presentation skills, with an ability to turn complex matters into exciting storytelling
  • Experience developing compelling internal content and training for sales, customer support, and marketing as well as effective external product marketing assets including videos, demos, one-pagers, and sales pitches
  • Track record of leading successful new product launches including GTM strategy
  • Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
  • Analytical mindset with the ability to interpret complex data
The Perks
  • Our culture: Yes, this may sound cheesy - but our eNPS of 47+ speaks for itself and the collaborative and open work environment we've created. We have a bi-annual review process and a strong feedback culture to ensure your growth.
  • Hybrid Work: We operate in a flexible hybrid model, combining the best of both worlds (you can find us at Hausvogteiplatz in Berlin).
  • Work from Abroad: We support you in working from almost anywhere, allowing up to 40 days outside your home country.
  • Generous Leave Policy: Our minimum is 26 days, with an "unlimited policy" to help you balance work and life. Plus, the 24th and 31st of December are considered half working days.
  • Health & Wellbeing: We offer a discounted membership to the Urban Sports Club to support your wellbeing.
  • Learning & Development: You'll receive an annual learning budget of 500 EUR, which can be increased to 1,000 EUR. If you want to improve your German or English, we have you covered with Lingoda.
  • Full productivity: Select your setup - Apple, Windows - and follow your preference


A Final Word:

Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you're interested: we're excited to discover how your distinctive experience can enhance our team

We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.

We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We make hiring decisions based on your experience, skills, and personality. We believe that employing a diverse workforce is the right thing to do and is central to our success.