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Paid Media Manager
2 months ago
We are Aaron's - an industry leader in the sales and lease-to-own retail industry known for quality brand names and superior customer service. We provide our team members the opportunity to reach their full potential in a team-oriented, high-energy, recognition-based environment with competitive pay and benefits. This is much more than a job - it is a career with purpose.
Manager, Paid Media
The Manager, Paid Media will work closely with key business stakeholders, including the marketing, ecommerce, strategy teams, and outside agencies to plan and execute consumer facing paid media campaigns to drive the Aaron's business.
As a team contributor, this person performs tasks effectively, develops collaborative relationships with team members, displays clear communication and acts proactively. This includes being able to multitask, problem solve, and manage multiple timelines. The right candidate is a self-starter, proactive, detail-oriented, and able to connect data points to tell a cohesive story. They will work closely with different teams to ensure consistency through all media channels and will responsible for the day-to-day management and partnership with our third party agencies. They are passionate about all media types, efficient campaigns, testing, and connected customer experiences.
Duties and Responsibilities
- Concept, plan and manage all paid media campaigns across OLV, CTV, radio, display, native, social, and search
- Manage day-to-day relationships with all media partners including traditional and DSPs, Agency trading desks and other buying platforms
- Analyze, negotiate and execute paid media campaigns.
- Evaluate potential new partners, platforms and opportunities.
- Develop testing approach to identify efficiency, incrementality, and scalability and improve conversion.
- Conduct keyword research and competitive research to identify opportunities for expansion.
- Minimum 3 years of experience in performance marketing or paid media with an emphasis on SEM and SMM.
- Proficiency in marketing tech solutions such as pixels, tracking, web analytics, and Google Analytics.
- Bachelor's degree or relevant experience in marketing or advertising
- Verbal and written communication skills and storytelling ability
- Experience working on CRO across campaigns, ad groups and landing pages
- Ability to build reports and draw key insights from quantitative and qualitative data.
- Strong data and analytical skills. Ability to synthesize large amounts of data and translate into actionable insights
- Able to work independently and meet deadlines Strong project management skills, including managing programs end-to-end and prioritizing competing workstreams.
Aaron's Total Rewards
Our team members are our greatest asset. As an expression of our appreciation, Aaron's is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes:
- Sundays off
- Employee assistance program
- Employee purchase program with exclusive discounts
- Physical and financial well-being programs
- Tuition reimbursement
- Employee Business Resource Groups
- 401(k) plan with contribution matching
- Paid time off, including vacation days, sick days, and holidays
- Life and disability insurance
- Medical, dental and vision insurance
- Paid paternal leave
- Stock purchase plans
- Pay on Demand
Note that the pay range provided above is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
About Aaron's
At Aaron's we offer sales and lease-to-ownership of specialty items including furniture, consumer electronics, home appliances, and accessories throughout the United States and Canada. Our customers shop at Aaron's for the same reason you should choose us for the next step in your career - our ability to positively influence people's lives. If you are looking for a company with the passion and dedication to make a difference in the lives of customers and team members alike, join us today.
Aaron's is committed to creating a diverse and inclusive work environment, celebrates our team members' differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact hrsupport@aarons.com.
Aaron's is an Equal Opportunity Employer.
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Other details
- Job Family Store Support Center
- Job Function Marketing
- Pay Type Salary
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