Paid Social Media Manager
2 weeks ago
YOUR DAY TO DAY
- Act as strategic lead across multiple clients for defining paid social programs and manage the completion of required work to support strategy
- Manage/execute day-to-day paid social activities for multiple clients
- Identify new paid social strategies and find ways to employ them for the benefit of our clients
- Stay current with developments within the paid social landscape to ensure best practices are applied across active and prospective clients
- Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy to drive performance improvements
- Format and prepare regular campaign performance reports for all active projects
- Create, categorize and refine targeting strategies to create a comprehensive campaign that drives qualified visitors to client sites
- Implement experiments to test across targeting tactics, ad creative and formats; analyze results; and draw conclusions on how to optimize the campaign to meet company goals
- Present to both the internal team and client in a formal and informal setting
- Develop and maintain project budgets, status reports and timelines
- Manage trafficking of campaigns and creative through various ad platforms
- Actively seek opportunities to expand the scope of client engagement as well as differentiate the client from competitors
- Understand the client’s product, business culture and competition
- Develop or provide input for measurement framework across paid social plans and consult with internal teams and/or clients on implementation and Q/A
- Oversee and verify billing and reconciliation for client social spending
- Provide and document best practice POVs in relevant social areas
- Lead department/agency 101s/201s and ongoing information sharing to keep client teams abreast of key social topics, issues, developments, etc.
WHAT YOU BRING
- Bachelor’s degree in advertising or marketing preferred; all fields will be considered with relevant experience
- 5+ years of experience in an agency managing multiple clients or equivalent client-side marketing experience (multiple campaign management); B2B experience preferred but not required
- Demonstrated success in managing large-scale paid social campaigns
- Experience with international paid social campaigns is a plus
- Must be a confident self-starter, resourceful, and disciplined, able to work autonomously and still deliver on goals/deadlines
- Must have the ability to manage many projects simultaneously and work effectively within a fast-paced environment
- Must have strong communication skills, verbal and written, as this position will be heavily client-facing
- Must be highly detail-oriented and able to produce client-ready, polished work independently
- Proficiency in Facebook Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, X Ads, Reddit Ads, Snapchat Ads, and TikTok Ads
- Proficiency in Microsoft Office Suite a must (particularly Excel)
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