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Paid Social Media Manager

2 months ago

Atlanta, United States Synergy Interactive Full time

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

  • Act as strategic lead across multiple clients for defining paid social programs and manage the completion of required work to support strategy
  • Manage/execute day-to-day paid social activities for multiple clients
  • Identify new paid social strategies and find ways to employ them for the benefit of our clients
  • Stay current with developments within the paid social landscape to ensure best practices are applied across active and prospective clients
  • Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy to drive performance improvements
  • Format and prepare regular campaign performance reports for all active projects
  • Create, categorize and refine targeting strategies to create a comprehensive campaign that drives qualified visitors to client sites
  • Implement experiments to test across targeting tactics, ad creative and formats; analyze results; and draw conclusions on how to optimize the campaign to meet company goals
  • Present to both the internal team and client in a formal and informal setting
  • Develop and maintain project budgets, status reports and timelines
  • Manage trafficking of campaigns and creative through various ad platforms
  • Actively seek opportunities to expand the scope of client engagement as well as differentiate the client from competitors
  • Understand the client’s product, business culture and competition
  • Develop or provide input for measurement framework across paid social plans and consult with internal teams and/or clients on implementation and Q/A
  • Oversee and verify billing and reconciliation for client social spending
  • Provide and document best practice POVs in relevant social areas
  • Lead department/agency 101s/201s and ongoing information sharing to keep client teams abreast of key social topics, issues, developments, etc.