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Marketing Coordinator

3 months ago

Newton, United States ShipIn Systems Inc Full time

Job Description: Location: Newton. MAReports to: Director of MarketingAbout ShipIn:At ShipIn, we develop advanced fleet management solutions for the maritime industry, responsible for 90% of the world's trade. Our Visual Fleet Platform (AI and Computer Vision powered) delivers a digital bridge between vessels at sea and teams ashore. We equip shipowners, managers, and seafarers with advanced tools to perform their tasks in a safer and more productive manner. ObjectivesThis is an exciting opportunity to join our team as a Marketing Coordinator/Intern on a temporary basis. This role offers a dynamic environment where you can contribute to the company's marketing strategy and gain valuable hands-on experience. As a temporary member of our team, you'll be expected to dedicate up to 4 hours a day, 5 days a week to this role, providing essential support to our marketing initiatives.The successful candidate will:Assist in developing and implementing the company's marketing strategyCoordinates and support the production of marketing communications materialsCompile market research, forecasts, competitor analysis, campaign results, case studiesEnsure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generationPrepare marketing activity reports and metrics for campaigns' successKey ResponsibilitiesConduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing dataSupport the marketing director in establishing and evaluating marketing strategy by assembling forecasts, setting objectives, organizing promotional presentations, and updating calendarsCommunicate campaign objectives, timelines, and deliverables to sales and customer success teams, and provide instructions for usage and promotionPlan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing listsMaintain inventory of marketing and sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials Required skills and qualificationsExperience in marketing coordination or similar role is preferredBasic knowledge of traditional and digital marketing, content marketing, and social media marketingAbility to prioritize tasks and meet deadlines in a fast-paced environmentSelf-motivated and hardworkingExperience using data analytics software for researchExcellent communication and presentation skillsPreferred skills and qualificationsBachelor's degree (or equivalent) in marketing, advertising, or communications - remove this line for internFamiliarity with content management systems (CMS) and customer relationship management (CRM) toolsProven aptitude in seeking creative solutions to multi-faceted challengesHighly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivateBonus: Working knowledge of HTML, ads serving tools, graphic design and email software Working Place: Newton, MA, United States