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Product Marketing Manager
4 months ago
Marketing
Cambridge, MA
ID: 24R-04
Full-Time/Regular
Nearly 37 million Americans are currently affected by Chronic Kidney Disease. 37 million.
At Akebia we take that number very seriously and every day we come to work, with the purpose of bettering the lives of each person impacted by kidney disease and the renal community that serves them.
Our tenacious, passionate employees’ challenge the status quo and work to develop unique therapeutics that have the potential to set new standards of care for people living with kidney disease.
This is life-changing work, and we are all in, are you?
This Product Manager position will join the team that launches Vafseo and drives business objectives at Akebia for ongoing commercial activities with Auryxia. This marketing role contributes to sales success and revenue goals by developing and implementing impactful marketing strategy and tactics.
Akebia has a strong cross-functional team, and this position will serve as an integral member to advance the strategic and tactical plans. The Product Manager will partner closely with the Field Sales Team, Sales Training, Commercial Analytics, Franchise Marketing, Legal, Regulatory and Medical Affairs colleagues in order to successfully develop and implement marketing programs and initiatives.
The Product Manager Will
Develop health care professional (HCP) promotional materials and patient education materials
Lead digital initiatives including websites, paid search, and media plan for promoted brands
Participate in planning for and execution of marketing tactics at sales meetings
Manage brand presence at relevant meetings and congresses
Navigate tactics through Promotional Review Committee with legal, regulatory, and medical affairs
Solicit feedback on tactics by leading field sales Commercial Advisory Team
Participate in development of annual brand plan
Basic Qualifications
Bachelor's Degree required
Minimum of 3-5 years experience in sales/marketing within the biotech/pharmaceutical sector
Preferred Qualifications
MBA or Marketing Qualifications a plus
Experience in the renal category a plus
Able to analyze and interpret market data, apply insights to the marketing plans and tactics
Skilled at managing projects and processes on time and within established budget
Proficient in identifying market research needs, commissioning studies, and leveraging insights
Capable of working independently, efficiently, and effectively within cross-functional team
Able to work within highly regulated promotional environment
Strong written and oral communication skills
Successful at building relationships in cross-functional teams and with agency partners
Capable of directing work of agency partners to develop tactics on time and within budget
Possibility for Senior Product Manager title depending on credentials and experience
Are you an Akebian?
An Akebian is curious, empathetic, and values making connections to people and ideas. Akebian’s aren’t afraid of diving in and owning a process or a problem, because we all want to deliver a great solution. Akebian’s believe that we are better together because we are all working toward a common purpose – to better the life of each person impacted by kidney disease. Want to learn more about what it means to be an Akebian? Visit our website: www.akebia.com
COVID 19 Vaccination: All Akebia new hires will be required to provide documentation that they are fully vaccinated against COVID-19 or, if not, that they are legally entitled to an accommodation due to a medical condition or a sincerely held religious belief. Requests for accommodation will be considered on a case-by-case basis, and Akebia will consider, among other things whether a proposed accommodation would create an undue hardship. Please note that it is unlikely that accommodations can be granted for customer-facing positions.
Akebia is an equal opportunity employer and welcomes all job applicants. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
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