Digital Marketing Manager

1 month ago

Ogden, United States Amer Sports Full time

Overview:

Amer Sports is a dynamic, global sports company offering passionate achievement-oriented professionals the chance to succeed and flourish in an international environment. Our globally recognized brands include Salomon, Wilson, Atomic, Armada and Arcteryx. We are a company where ambitious, competent and motivated people can make their mark. All our team members are ready to strive for the best of the company and to win together. Just like our customers, we are dedicated to an active lifestyle and sports. Join us.

What You'll Do:

We are currently seeking a Digital Marketing Manager for our Atomic Team. This role is focused on the development, management, and execution of the wholistic digital marketing strategy in North America, delivering an exceptional online consumer experience for Atomic. This role will collaborate with brand marketing, key global stakeholders and sales teams to execute a well aligned digital marketing program. To elevate Atomics online brand presence through holistic digital marketing strategies and key e-tailers to provide the consumer a compelling product and brand experience.

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Influencer Marketing

  • Own the performance of North American ambassador/influencer campaigns in co-ordination with the Atomic global team
  • Own campaign planning and execution of local online ambassador team & aggregate locally relevant content

Etail/Ecomm

  • Support the development of the digital component of JBPs with key accounts
  • High level of engagement developing & executing JBPs with key North American Etailers
  • Own the marketing component of the NA Atomic eComm strategy

Direct Marketing

  • Develop & execute digital marketing communication calendar across all owned channels
  • Drive local CRM enhancements
  • Coordinate regional post-launch follow-ups for success tracking and improvements

Other

  • Develop a social media content strategy aligned with global stakeholders/calendar
  • Understand and adapt to the different social media platforms (algorithms, trends, etc.).
What We're Looking For:

This role prefers a Bachelors Degree; however, a combination of education and work experience will be considered. We are looking for a candidate with a minimum of 2-3 years work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Work Experience:

  • 2-3 years work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred
  • Has worked several years in digital marketing, marketing, and account management
  • Specific, substantial experience of Digital Marketing channels
  • Experienced in gaining consumer/channel insight, analysing data and putting relevant actions in place

Required Compentencies:

  • Developing a brand focused Digital Game Plan
  • Initiating Action and follow-through, Persuading & Influencing
  • Presenting and Communicating Information
  • Planning and Organizing
  • Relating and Networking
  • Writing and Reporting
  • Self-sufficient

Additional Skills:

  • Mastery of Digital Toolbox and Ecosystem
  • Brand/Marketing
  • Etail/Online/OmniChannel Knowledge
  • KPI tracking, analysing, reporting (attributing)
  • Excellent Presentation skills
  • Outlook, Internet, MS Office, Analytical Tools
  • Consumer Content Marketing
  • Website Design/UI/UX

What We'll Provide

This role is based at the regional headquarters for our Amer Sports Winter & Outdoor category of Brands in the city of Ogden, Utah--the gateway to the many exciting ski spots and other outdoor recreation. We offer a great work environment with talented & passionate colleagues all over the world Other benefits and perks include:

  • Medical, dental and vision
  • 401k with company match
  • Life insurance, pre-tax transit benefit program
  • Discounts on Amer Sports products
  • Smart casual dress
  • Free gym membership and ski pass
  • Summer hours

Amer Sports is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.

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