Trade Marketing Manager – Sportstyle
3 weeks ago
Job Description
As our Trade Marketing Manager – Sportstyle, you will lead 360 joint marketing plans with assigned key accounts, and ensure the production, execution and tracking of trade marketing programs for our best partners in the Sportstyle category.
You will be responsible for:
- Joint Marketing Plans: Take ownership of joint marketing plans, from creation to execution, for all Sportstyle Key Accounts in the US and Canada.
- Seasonal Campaign Calendar: Manage the seasonal Sportstyle campaign calendar and asset toolkit, including aggregation and distribution of Sportstyle content, training materials, and campaign activation criteria from the Global Sportstyle team.
- In-Store Consumer Experience: Strategize and execute the in-store consumer experience for the Sportstyle category in North America.
- Collaboration with Marketing & Category Managers: Work collaboratively with Sportstyle marketing and category managers each season to understand and implement category objectives across all Sportstyle accounts.
- External Presentations: Present brand strategy, Sportstyle category objectives, and channel results to both internal stakeholders and external account partners during seasonal checkpoints.
Additionally, you'll be responsible for tasks such as managing content deliveries, seeding programs, tracking initiatives, and maintaining go-to-market calendars.
Qualifications
Essential skills and competencies:
You possess 5-10 years practical experience in marketing in the fashion, running, and/or outdoor footwear industry is preferred.
You possess a B.S. or B.A. In Business, Marketing, Brand Management, or related field, or equivalent combination of education and related experience.
Essential competencies:
- Market knowledge : you understand Market trends and identify emerging customer groups as well as emerging competitors, their strengths and weaknesses.
- Relationship building : you actively seek to build and cement relationships and foster proactive communication between stakeholders groups.
- Strategic skills : you have the ability to shape your own plans based on broader business strategies.
PHYSICAL DEMANDS & WORKING ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 50 pounds, with or without accommodations.
Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Additional Information
Permanent Contract, Full Time
Located in Ogden, UT or any of the following preferred remote locations – NYC, Boston, Philadelphia, Atlanta, San Francisco or Los Angeles.
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