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Marketing Manager
3 months ago
Watts is looking for a results-oriented Marketing Manager who will lead the development of marketing initiatives and support growth objectives across our Digital business platform. In this role, you will partner with members across the organization to set strategy, articulate a vision, and lead the team toward achieving goals. You will need to think both strategically and tactically as you execute marketing plans & campaigns, ensure brand consistency, increase awareness, engage customers & markets, and drive revenue. This individual leads the development of integrated marketing campaigns & promotions, development of campaign deliverables with in-house and external partners, and regularly reports on performance.
You Will
Own the execution of the marketing roadmap and strategy for the Digital business unit
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Use data, insights, and KPIs to inform brand strategies and decision making
Develop and manage execution of integrated marketing campaign plans (B2B) that support business unit’s objectives and drive awareness and growth
Manage all phases of integrated marketing campaigns including campaign strategy planning and scheduling, budget planning/tracking, creative/production timelines, measuring campaign effectiveness/metrics and driving continuous improvements
Project manage execution of marketing deliverables for new initiatives. Identify and communicate potential issues/risks to key stakeholders within the business and external agencies/vendors.
Manage the creation and execution of digital/automated lead nurturing campaign paths that include lead scoring, list segmentation, testing, and analytics
Manage the strategy and execution of trade shows/events and membership affiliation which includes pre and post-event promotions, coordination of editorial meetings, and follow up.
You Have
Minimum 5 years’ experience in Marketing or Marketing Communications.
Experience with strategic marketing operations, brand marketing, product marketing, advertising, or multi-branded marketing.
Strong knowledge of the digital and offline marketing landscape and how they interrelate.
Demonstrated experience with marketing campaign planning and best practices.
Demonstrated success in developing and launching marketing campaigns that deliver results.
Demonstrated experience executing trade shows and events, advertising, and digital marketing activities.
Superior project management and organizational skills.
Experience with Microsoft Excel, PowerPoint and Word.
Experience with marketing automation platforms, such as Marketo, a plus
Up to 20% travel.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Physical Requirements
While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel.
Work Environment
Work in office environment
May occasionally be required to perform job duties outside the typical office setting
As required by the Americans Disabilities Act (ADA)
Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.
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