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Campaign Manager, Performance Marketing
4 months ago
Job Description
As the Manager of Performance / Campaign Marketing, you will lead the design, build and execution of multi-touch campaigns that generate pipeline and accelerate revenue. You will create campaigns, implement testing strategies and continuously optimize performance. You will work across web, media, social, email, event and other channels to implement integrated campaign strategies while collaborating with leaders across the GTM organization (brand, industry, product, partner & country). You must be comfortable collaborating across functions and analyzing campaign data to improve performance.
Your Impact
You will manage performance against a defined set of campaign KPIs and be responsible for driving leads, conversion, pipeline and revenue growth. You will also work closely with the Technology team to define requirements for and optimize our analytics and MarTech strategy.
You will report into the Director of Performance Marketing and will work alongside the Director to build and stand-up a newly formed, global team.
This role requires a growth mindset – someone who is constantly consuming and understanding audience insights, buyer trends, market research and data forecasts—in the hope to construct the best possible campaign journey and experience for our audiences. This person is a self-starter, motivated and a natural collaborator. This person understands the importance of both a digital and traditional multi-channel approach but is also not afraid to try new marketing tactics in the spirit of growth.