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Marketing Strategy Manager

2 months ago

Cape Girardeau, United States Mercy Full time

Overview:
We're a Little Different

Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.

At Mercy, we believe in careers that match the unique gifts of unique individuals - careers that not only make the most of your skills and talents, but also your heart. Join us and discover why Modern Healthcare Magazine named us in its "Top 100 Places to Work."

Overview:

The Marketing Strategy Manager is responsible for the development of regional and local marketing plans that represent their region and communities in the ministry-wide marketing Strategy process. These marketing plans will serve as the basis of budgetary investment, operational focus & deployment, with a concentration on driving patient growth & retention. This position will be the point of contact and responsible for client relationship management in their designated region and communities. In this role, you will be a pivotal part in advancing our Mission and Brand by building and strengthening relationships in your own community.
Collaborates and communicates with all key stakeholders, both internal and external, in the creation, development and implementation of marketing plans and communication strategies.
Supports the development and implementation of fully integrated marketing campaigns based on the annual marketing plan, with a distinct focus on patient acquisition and retention, and in partnership with ministry-wide marketing teams.
Responsible for timely and accurate website content, representing providers, services and locations within the designated communities while implementing the overall content strategy.
Supports marketing planning alignment community engagement, community benefit, and mission.
Supports the regular review of marketing campaigns and events within each community, reporting on the efficacy and ROI of all marketing and communications efforts.
Supports the development of leadership planning and presentations within the region, local communities, and the ministry.

Qualifications:

  • Education: Bachelors degree in business, marketing, public relations, communications or similar area of study required; MBA preferred
  • Experience Requirements: Three (3) years' experience
  • Skill Requirements:
    • Ability to interpret qualitative and quantitative data and use in decision-making.
    • Knowledge of financial, accounting, and budgeting activities.
    • Ability to travel as needed.
Preferred Experience:
  • Experience in a similar role preferred.
  • Health care experience preferred.


We Offer Great Benefits:

Day-one comprehensive health, vision and dental coverage, PTO, tuition reimbursement and employer-matched retirement funds are just a few of the great benefits offered to eligible co-workers, including those working 32 hours or more per pay period

We're bringing to life a healing ministry through compassionate care.

At Mercy, our supportive community will be behind you every step of your day, especially the tough ones. You will have opportunities to pioneer new models of care and transform the health care experience through advanced technology and innovative procedures. We're expanding to help our communities grow. Join us and be a part of it all.

What Makes You a Good Match for Mercy?

Compassion and professionalism go hand-in-hand with us. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We're also collaborative and unafraid to do a little extra to deliver excellent care - that's just part of our commitment. If that sounds like a good fit for you, we encourage you to apply.

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