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Coordinator, Marketing and Engagement
2 months ago
Posted: 23-Aug-24
Location: Cape Girardeau, Missouri
Type: Full-time
Categories:
Operations
Operations - Marketing/Promotions
Operations - Video Services
Sector:
Collegiate Sports
Required Education:
4 Year Degree
Southeast Missouri State University, a NCAA Division I institution and 2021 & 2023 Ohio Valley Conference Commissioner's Cup Champions, is seeking applications for Coordinator of Athletics Marketing & Engagement.
Primary Responsibilities:
- Develop and execute the marketing and fan engagement strategies for all sports, including all advertising, promotions, and messaging, to drive ticket sales and increase attendance at athletic events
- Manage SEMO Athletics' communications and marketing channels, including but not limited to email marketing, social media, traditional media advertising (print, radio, television, outdoor), and digital advertising
- Manage the in-game fan experience for all sports, including but not limited to gameday promotions, script creation, game presentation, and videoboard operation
- Create and execute plans to increase engagement with target constituent groups, including but not limited to students, kids club, alumni, and the southeast Missouri community
- Assist with corporate sponsorship activation, prospecting, and solicitation
- Recruit, train, manage, and lead the Graduate Assistant for Marketing and Fan Engagement and a team of student interns
Required Qualifications
- Bachelor's degree in sport management, marketing, business, management, communications, or related field
- Minimum one year of experience in marketing, communications, or game day operations for a collegiate and/or professional athletics organization
- Proficiency using of Microsoft Office Word and Excel, and basic working knowledge of Adobe Photoshop
- Excellent verbal, written and interpersonal communication skills
- Excellent organizational skills
- Ability to multitask and work in fast-paced environment
- Demonstrated experience and understanding of customer service
- Ability to work a flexible schedule including evenings and weekends
- Knowledge of NCAA rules and regulations
Application Deadline: To ensure full consideration, application materials must be received by August 30, 2024. The position will remain open until filled.
