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Senior Advisor Marketing Specialist

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Dallas, United States Cetera Financial Group Full time

Job DescriptionAvantax, Inc. (Avantax), a unique community within Cetera Holdings, is seeking a Senior Advisor Marketing Specialist - SigniFI Elite Advisor Brands who will be responsible for leading brand research and integrated, strategic marketing campaigns with an emphasis on illustrating return-on-investment for all advisory firms in their care.What you will do: The major responsibilities of the position are listed below. To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Build, maintain, and grow relationships with 5-7 member firms so they come to trust, value, and rely on our input and expertise. Remain in regular communication with all assigned advisors - proactively offering ideas and solutions to achieve their business goals. Lead brand research and strategic planning projects for assigned advisors in conjunction with the director of SigniFI. Develop target personas for marketing efforts and represent the voice of the consumer in advisor communications. Oversee the implementation of marketing plans according to advisors' brand standards and approved strategies; address and resolve any inconsistencies with Avantax's marketing and compliance standards and requirements. Write and edit blogs, emails, newsletters, social media posts, and other technical marketing copy. Facilitate media outreach and event planning projects according to advisors' strategies. Continuously grow in the knowledge of digital marketing tactics such as social media, search engine optimization, and inbound marketing. Onboard, train, and mentor new marketing team members as instructed. Report return-on-investment for advisor marketing efforts. Communicate significant challenges, needs, or opportunities to the director of SigniFI and actively contribute solutions. Support the director of SigniFI with prospecting and business development efforts as needed. Other duties as defined.What you will need: 6+ years of experience in the marketing industry. Bachelor's degree in journalism, public relations, marketing, communications, or related field. Exceptional written and verbal communication skills, including knowledge of AP Style. Familiarity with content management systems, analytics tracking, client relationship management tools, and social media and email marketing platforms. Experience with qualitative and quantitative research methodology. Strong proficiency in a variety of computer applications such as Word, Excel, PowerPoint, and Outlook.#LI-DNIAbout UsWhat we give you in return:Not many teams can say that they support people's dreams coming to life... We happen to do that every day. And as important as we know your career is, we recognize that there's a whole lot more to life. To ensure that our Employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including: Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship. Easy access to mental health benefits to meet our team members and their families where they are. 20+ days of paid time off (PTO), paid holidays, 1 paid wellness day and 1 days of paid volunteer time off (VTO) to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities. 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years. Paid parental leave to support all team members with birth, adoption, and foster. Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more. Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.About Cetera Financial Group:Cetera Financial Group® ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is an independent financial advisor network and a leading provider of retail services to the investment programs of banks and credit unions.Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology."Cetera Financial Group" refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, Cetera Financial Specialists, and First Allied Securities.Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at the Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.Agencies please note: this recruitment assignment is being managed directly by Cetera's Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.Please review our Workforce Privacy Policy for further details on what information we collect and the purposes for collection.