Senior Marketing Data Analyst

4 weeks ago


Dallas, Texas, United States Southwest Airlines Full time

A Senior Marketing Data Scientist at Southwest Airlines serves as a key advisor, leveraging statistics, business acumen, and computer science expertise to drive data-informed decisions. Responsibilities include leading data science initiatives, developing predictive models, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities:
  • Lead data science projects to inform marketing strategies
  • Develop and maintain predictive models to forecast customer behavior
  • Collaborate with marketing teams to design and implement data-driven campaigns

As a Senior Marketing Data Scientist, you will play a critical role in shaping the airline's marketing strategy, leveraging data to drive business outcomes and customer satisfaction.



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