Senior Marketing Specialist

10 hours ago

Dallas, Texas, United States Daltile Full time
Job Title: Senior Marketing Specialist

Job Summary:

The Senior Marketing Specialist is a high-performing contributor who serves as a marketing subject matter expert and works to facilitate and support marketing functions and projects. This role is responsible for supporting the planning and execution of various marketing activities.

Key Responsibilities:

  • Support marketing campaigns as part of the strategic annual plan to expand market share and pursue aggressive growth targets.
  • Facilitate day-to-day marketing support for various teams as directed.
  • Work closely with the e-commerce team to understand channel needs and make recommendations to achieve sales goals.
  • Oversee the development/execution of product photography and room scene creation to align with brand positioning and channel requirements.
  • Manage the development of creative elements such as product naming, copywriting, and digital/video content.
  • Provide timely proofing, fact-checking, editing, and formatting guidance to internal teams during the creation of marketing materials.
  • Oversee e-commerce channel advertising strategy and execution. Learn, collaborate, analyze, and review products to increase traffic and drive conversions.
  • Help develop and maintain e-commerce platforms including but not limited to account updates, asset uploads, accurate and consistent data inputs, and improved SEO optimization based on market research.
  • Work with the internal team to help update and maintain accurate and organized digital assets in a central location.
  • Participate in the conception, design, and execution of new point-of-purchase display programs and merchandising tools.
  • Assist with regular inventory monitoring and reporting of merchandising tools.
  • Collaborate with internal teams on merchandising production and marketing collateral development.
  • Support cross-functional team inquiries related to inventory availability, approval requests, and merchandising.
  • Assist with organization and updating of corporate display showroom as needed.
  • Help create and update standard operating procedures as needed.
  • Influence others on company policy and procedure to resolve a wide range of issues.
  • Recognized within a team or departmental area as a subject matter expert and coaches and reviews the work of lower-level professionals.
  • Make process and business decisions based on an understanding of the company and customer as well as industry practices, standards, and trends.
  • Find ways to assess and apply innovative ideas to enhance business results.
  • Successfully lead after-action reviews to identify, document, and share lessons learned.
  • Collaborate cross-functionally to evaluate technical, system, and process improvements.
  • Perform other duties as needed.

Requirements:

  • Bachelor's degree in a related field preferred.
  • 4-6 years relevant experience OR equivalent combination of education and experience.

Competencies:

  • Requires in-depth conceptual and practical knowledge in own job discipline.
  • Excellent communication, project management, problem-solving, and organizational skills.
  • Able to multitask, prioritize, and manage time effectively.
  • High level of integrity and discretion in handling sensitive and confidential data.
  • Proficient in using Microsoft Office Suite products.
  • Flexible attitude, adaptable to change, team player, and able to handle multiple projects at once.
  • High degree of professionalism, judgment, maturity, and resourcefulness in the absence of formalized guidelines and procedures.

About Daltile:

Dal-Tile is the largest manufacturer and marketer of ceramic, porcelain, glass and metal tile as well as natural stone, large format slab and countertop products used in residential and commercial spaces across North America. Under its three powerhouse brands — Daltile, Marazzi and American Olean — Dal-Tile leads the industry in both design and product innovation, and is committed to incorporating environmentally-friendly materials, processes, and products throughout its organization. Dal-Tile has more than 9,500 employees in North America and sells its products through a network of more than 300 company-owned sales service centers, stone slabyards and design studios that service a robust network of trade customers. Dal-Tile products are also sold through independent flooring retailers, independent distributors and leading home center retailers nationwide. Founded in 1947 and headquartered in Dallas, Dal-Tile is a division of Mohawk Industries, the leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. For more information on Dal-Tile and Mohawk Industries, please visit mohawkind.com. For product information, visit daltile.com, marazziusa.com, and americanolean.com.

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