Field Marketing Manager

GENERAL SUMMARY:

The Field Marketing Manager will be responsible for developing and executing innovative field marketing strategies, fostering local community relationships, and orchestrating engaging brand experiences to enhance brand visibility, drive customer engagement, and support business objectives. This role will collaborate closely with the Social Media Manager and Interactive Marketing team to ensure alignment between field marketing efforts and social media initiatives, creating integrated campaigns that maximize brand impact across both offline and online channels.The Field Marketing Manager must maintain all duties and responsibilities as set forth below.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Concept Marketing:

? Develop and execute comprehensive field marketing plans tailored to each restaurant concept including Cafe? Lola, Saint Honore? Doughnuts and Beignets and 3 Little Chicks, aligning with overall brand objectives and business goals.

1. Conduct thorough market research to understand local demographics, consumer preferences, and competitive landscape.
2. Identify strategic opportunities for brand exposure, community engagement, and sales growth in each target market.
3. Create detailed marketing strategies, including tactics such as local events, promotions, partnerships, and grassroots outreach.

? Build strong relationships with local communities, businesses, and organizations to identify partnership opportunities for events, promotions, and collaborations.

1. Proactively reach out to local organizations, influencers, and community leaders to establish mutually beneficial partnerships.
2. Negotiate partnership agreements and sponsorship opportunities to maximize brand visibility and drive customer acquisition.
3. Maintain ongoing communication and collaboration with partners to ensure successful execution of marketing initiatives.
4. Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty.
5. Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management.
6. Develop engaging event concepts and themes that align with brand identity and resonate with target audiences.
7. Work closely with restaurant teams to ensure seamless execution of events and deliver exceptional guest experiences.

? Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty.

1. Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management.
2. Develop engaging event concepts and themes that align with brand identity and resonate with target audiences.
3. Work closely with restaurant teams to ensure seamless execution of events and deliver exceptional guest experiences.

? Collaborate with restaurant managers and staff to ensure seamless execution of marketing initiatives at the store level, providing guidance and support as needed.

1. Provide training and resources to restaurant staff on marketing programs, promotions, and brand messaging.
2. Regularly communicate marketing priorities, deadlines, and expectations to ensure alignment and compliance at the store level.
3. Foster a culture of teamwork and collaboration between marketing and operations teams to drive collective success.

? Manage and track marketing budgets for field marketing activities, ensuring cost-effective allocation of resources and maximizing ROI.

1. Develop detailed budgets for field marketing initiatives, allocating funds based on strategic priorities and anticipated returns.
2. Monitor spending against budget allocations, tracking expenses and analyzing performance to optimize resource allocation.
3. Provide regular budget updates and financial reports to management, highlighting variances and recommendations for adjustments.

? Conduct market research and analysis to stay informed about local market trends, competitor activities, and customer preferences, leveraging insights to inform marketing strategies.

1. Monitor local market trends, consumer behavior, and competitor activities to identify opportunities and threats.
2. Analyze sales data, customer feedback, and marketing metrics to evaluate the effectiveness of marketing initiatives and inform future strategy.
3. Stay informed about industry best practices and emerging trends in field marketing, continually seeking opportunities for innovation and improvement.
4. Work closely with the Social Media Marketing Manager to ensure alignment between field marketing efforts and social media initiatives, maximizing the impact of integrated marketing campaigns.
5. Collaborate with the Social Media Marketing Manager to develop integrated marketing campaigns that leverage both field marketing and social media channels.
6. Coordinate content creation, messaging, and promotion strategies across multiple marketing channels to ensure consistency and synergy.
7. Monitor social media channels with Social Media Manager and Interactive Marketing Team for customer feedback, inquiries, and engagement related to field marketing activities, responding promptly and appropriately.

? Measure and analyze the performance of field marketing initiatives, providing regular reports and insights to management to inform decision-making and strategy adjustments.

1. Define key performance indicators(KPIs) for field marketing initiatives, establishing benchmarks and targets for success.
2. Implement tracking mechanisms and analytics tools to monitor KPIs and evaluate the effectiveness of marketing campaigns.
3. Generate comprehensive reports and dashboards to summarize performance metrics, trends, and actionable insights for management review.

? Continuously evaluate and optimize marketing tactics to drive continuous improvement and stay ahead of industry trends.

1. Conduct post-mortem analyses of marketing campaigns to identify successes, failures, and opportunities for improvement.
2. Solicit feedback from internal stakeholders, external partners, and customers to gather insights and perspectives on marketing performance.
3. Iterate on marketing strategies and tactics based on insights and feedback, implementing refinements to enhance effectiveness and efficiency.

? Represent the Refined Restaurant Group brand professionally at all times, embodying our values and commitment to excellence.

? Completes other tasks, projects and job duties as assigned and/or deemed appropriate

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ALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 2 years of experience in marketing, with a focus on field marketing or related roles within the

hospitality or restaurant industry preferred.

• Proven track record of developing and executing successful marketing campaigns and initiatives.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet

deadlines in a fast-paced environment.

• Excellent communication and interpersonal skills, with the ability to build rapport and collaborate effectively with internal teams, external partners, and stakeholders.
• Creative thinker with a strategic mindset and a passion for driving results.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Flexibility to travel locally and work evenings or weekends as needed for events and promotions.

ADDITIONAL REQUIREMENTS:

The intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable Crewmembers with disabilities to perform the essential functions.

• Ability to lead, motivate, and empower Refined Restaurant Group Team Members to higher levels of performance
• Ability to manage basic tasks and fiscal operations
• Ability to manage all public dealings in a professional manner
• Ability to recognize problems and problem solve
• Ability to accept feedback and willingness to improve
• Ability to set goals, create plans, and convert plans into action
• Ability to measure performance, subjectively and objectively