Product Marketing Manager
4 weeks ago
Job Description:
Position Overview
The primary responsibility of the Product Marketing Manager is to work with Sands Digital Services (SDS) and Las Vegas Sands Corp. (LVSC) departments to draft the product’s go-to-market strategy and lead the strategic planning and tactical execution related to product launches. SDS‘s immediate priority is the opening of its live studio in Sofia, Bulgaria and securing commercial deals alongside successful product launch. The Manager - Product Marketing will report to the Director – Marketing and ensure sales and marketing are aligned on what problem the product solves and how to articulate its benefits to the target audience.
All duties are to be performed in accordance with Company and departmental policies, practices, and procedures. All Company Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.
Essential Duties & Responsibilities
Work closely with product development teams to understand product features, benefits, and the technology behind it.
Define the unique value proposition of the product and develop clear and compelling messaging that resonates with the target audience. Outline the benefits of product features using customer-facing messaging.
Define and understand the various customer segments that the product targets, and tailor marketing efforts accordingly.
Develop and execute go-to-market plans that include product launch strategies, promotional campaigns, and sales enablement materials.
Develop a deep understanding of the market and competitors.
Help craft compelling content like blogs, guides, and case studies that attract and educate potential buyers, in close collaboration with the creative department.
Minimum Requirements
At least 21 years of age.
Proof of authorization to work.
Bachelor's degree or equivalent in Marketing or related field.
Must be able to obtain and maintain any certification or license, as required by law or policy.
3+ years of product marketing experience in iGaming, preferably for a casino content (especially live casino) supplier;
Deep understanding of market trends and product lifecycles.
Firm grasp of ways to develop strategic product marketing campaigns.
Project management skills.
Strong organizational and communication skills.
Demonstrated experience in analyzing relevant information and making informed decisions.
Demonstrated experience in prioritizing tasks and responsibilities across projects.
Strong interpersonal skills with the ability to communicate effectively and interact appropriately with management, other Team Members and outside contacts of different backgrounds and levels of experience.
Physical Requirements
Must be able to:
Physically access assigned workspace areas with or without reasonable accommodation.
Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, and dust.
Utilize laptop and standard keyboard to perform essential functions of the job.
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