Marketing Generalist

We are looking for a Marketing Generalist to join our growing team and support marketing initiatives. 

We are seeking a versatile Marketing Generalist to join our dynamic team, playing a vital role in both marketing initiatives and office administration tasks. The position will encompass approximately 75% marketing responsibilities and 25% office administration duties.

The ideal candidate is comfortable multi-tasking and is good at prioritizing under minimum supervision. To succeed in the role, you must also be tech-savvy, detail-oriented, and an effective communicator. We’re looking for someone who is creative, willing to learn new things, and has excellent organizational and communication skills.  

Responsibilities 

• Collaborate with senior management to conduct market research, track industry trends, and understand customer behaviors to inform marketing strategies.
• Coordinate and execute marketing initiatives, including automation, campaigns, and new product launches.
• Generate leads and distribute content across multiple platforms to engage target audiences effectively.
• Develop and manage social media and content calendars, producing engaging content such as blog articles, social media posts, videos, and infographics.
• Utilize analytics tools to track metrics and KPIs, providing regular reports on campaign effectiveness.
• Assist in email marketing, PPC, and social media campaigns to drive engagement and conversions.
• Stay abreast of social media and marketing trends, integrating best practices into strategies.
• Support conference and event planning, managing logistics, travel arrangements, and shipping.
• Maintain inventory of promotional items and marketing materials.
• Manage office administrative tasks, including coordinating with the property manager on various office needs, vendor management, deliveries, supply monitoring, order placement, and watering plants.
• Assist the accounting department with minor accounts receivable tasks.

Requirements 

• Bachelor’s degree in Business, Marketing, Communications, or a related field 
• 2+ years of experience in Marketing  
• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook) 
• Experience with social media marketing on platforms like Facebook, Instagram, Twitter, YouTube, etc. 
• Experience with Hubspot and SalesForce is a plus 
• Strong copywriting, editing, and proofreading skills 
• Knowledge of Canva and Adobe Photoshop is a plus