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Media Analytics Manager

3 months ago

King of Prussia, United States The Ladders Full time
Summary

Goddard Systems, Inc. (GSI), the franchisor of The Goddard School®preschools, is consistently named one of the top childcare franchises in the United States. Franchise Business Review, a third-party market research firm that provides rankings for franchise companies based solely on actual franchisee satisfaction and performance, has namedGSIthe No. 1 franchise in the education category. GSI currently licenses more than 500 Schools which serve more than70,000 students in 38states.

GSI is looking for an energetic and experiencedMediaAnalytics Managerto help scale our most impactful media practices.This individual will manage data from multiple sources (including web, media, and warehouseddata)and translate it into high-quality and actionable insights and recommendations to improve the effectiveness ofour marketing campaignsanddrive enrollments.This person will be responsible for not only ensuring the correct Google tracking but also for a deeper level ofreporting insights,including MMA andclosed loop analysis,todetermine channel specific and overarching media performance and interaction.

Job Responsibilities

  • Work with marketing leadership to establish and maintain weekly/ monthly dashboard reporting to track business KPIs (e.g., traffic, leads, conversion,etc...) against plan at the systemwide and regional levels
  • Validate andconsolidatedata from multiple data platforms (web analytics, ad servers, data warehouses) to deliver reporting and provide analysis
  • Manage traffic sourcing hierarchy (e.g., UTM parameters, ad stackintegrations, etc..) in Google Analytics forallmarketingchannels including but not limited to (Site, Email, SMS, Display, OLV, Streaming, Paid Social, Search, and SEO)
  • Consult with leadership to solve complex business issues and provide ad-hoc reporting and analytic support as needed
  • Develop site pathing reporting and share out with leadership
  • Assist leadership with systemwide and regionalbusinessforecasts
  • Developand maintainreportingforand analysisofoverall media mix and provide recommendation channelrecommendation.
  • Leverage advanced attribution (e.g., MMA, closed loop, etc.) toevaluatethe impact ofthe paidmediamixand advise on future mix
  • Partnerwith engagement and media teams to ensure A/B test set-up integrity, statistically validate results, and align on recommendations.
  • Analyze data from a single or multiple data sources to report on-site performance and lead generation
  • Monitorprimary sources ofdata daily and ensure accuracy & validity
  • Alter Google Analytics configurations to fit business needs
  • Partner with other departments (Marketing, IT, Ops.,etc) to help drive insights, identify opportunities, and understand behavior and long-term trends
  • Manage and administrate Google Analyticsand Google Tag Manager environments


JobRequirements
  • Bachelor's Degree required; MBA is a plus. An advanced degree in research, marketing, media, statistics, or equivalent level of experience is highly desirable
  • 7+ years of progressive work experience in marketing analytics&business
  • Experience with the following in Google Analytics:
  • Creating and auditing event and goals
  • Administering traffic/ channel source hierarchy (channel groupings, UTM parameters
  • Creating customized reporting and dashboards (including data exports)
  • Analyzinguser on-sitebehavior flows/ journeys
  • Experience creating, testing, and performing quality assurance on tags, triggers, and variables within the Google Tag Manager Environment
  • Proficiency in data visualization design and development inbusiness intelligencesoftware such as Power BI & Google Data Studio
  • Ability to thinkbothcreativelyandstrategically
  • Detail Oriented
  • Experience working in Qualtrics or other survey softwaresuites
  • Deep understandingof data and digital media ecosystemsand experience with MMM, MMA, andclosedloopsystems of measurement andanalysis
Skill,Abilities& Other Attributes
  • Strong communication and leadership skills
  • Strong analytical skills. Ability to apply analytics to business issues (i.e., segmentation analysis, marketing mix modeling) as well as apply analytical skills to understanding business performance (i.e., predictive modeling, price elasticity)
  • Strong time management, problem solving, planning, and organization skills to work on multiple projects for success in a results-oriented environment.
  • The ability to be self-motivated and to work independently.