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Marketing Lead

1 month ago

Palo Alto, United States Lightning Labs Full time

The Marketing Lead will be responsible for all product and content marketing activities at Lightning Labs. This role will design go-to-market strategies and craft compelling stories around our products. While the Marketing Lead will largely focus on Product Marketing, this role will initially lead Content Marketing and associated activities. The ideal candidate will have previously served in a Product Marketing or writing-related role, have a high-level understanding of bitcoin and Lightning, and a passion for crafting compelling product stories. Responsibilities may include but are not limited to: Product Marketing Develop value propositions, narratives, and positioning that translate product capabilities into solutions that better serve our customers and community

Work cross-functionally to understand the latest product roadmap, frame products, and set narratives early in the product development process

Collaborate with the VP of Product to craft and manage achievable timelines

Drive blog development, and all associated marketing, to completion, coordinating with the Business team to ensure the value to users is clearly communicated

Balance dynamics between explaining the tech and business value behind all products

Communications Create compelling, high-quality content to drive awareness and education around the Lightning Network, Lightning Labs and its products

Support funnel growth activities, such as blog posts, press releases, engagement across social outlets, and community events

Create collateral & messaging such as decks, detailed FAQs, client trainings, and more

Build organic awareness and grow engagement across community platforms such as Slack, Telegram, Twitter, etc.

Work with the Business Development team to develop educational materials to drive customer acquisition

Location: Remote. US time zones highly preferred Requirements: 3-5 years of experience in Product Marketing or writing-related role at a high-growth startup

Attention to detail and strong writing and editing skills

Creative thinker who can effortlessly communicate technical concepts to non-technical audiences

High-level understanding of bitcoin, the Lightning Network, Lightning community, and Lightning Labs products

Eagerness to try new things and energized by creative challenges

Preferred: Passion for bitcoin and Lightning

Eagerness to engage with the Lighting community

Interest in building and growing our Marketing vertical

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