Student Marketing Director

2 weeks ago

Palo Alto, United States Follett Full time

Student Marketing Director-Stanford University Stanford

Position Overview

Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations.

Follett serves over half of the students in the United States and works with 80,000 schools as a leading provider of education technology, services, and print and digital content. We're higher education's largest campus retailer and a hub for school spirit and community as we operate nearly 1,200 local campus stores and over 1,600 virtual stores across the continent. We take pride in the fact that for more than 140 years, we have been helping to improve people's lives by supporting a lifetime of learning and education.

The

Student Marketing Director

will lead local marketing tactics on campus via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores.

Responsibilities

In-Store Marketing:

Leads campus-level marketing strategy for Campus Stores to drive sales.

Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.

Track marketing tactics and execution for campaigns, store events, and local initiatives.

Act as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts.

Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing local initiatives to drive commissionable sales.

Discuss local strategy with OTC marketing partners for execution of strategy.

Meets regularly with the Campus Store Director/Manager on the local marketing calendar.

Generate and activate in-store events and manage marketing operations to increase foot traffic to stores during non-event times. Including NIL opportunities, scavenger hunts, etc.

Supports national marketing initiatives at the store level.

Maintain in-store signage, online image maintenance, and EDU compliance.

Social Marketing:

Develop and implement social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).

Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.

Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.

Analyze performance metrics and trends to refine strategies for optimal outcomes.

Respond to customer service inquiries on social media and through the website.

Seek out store opportunities within the NIL space and utilize them as a social media/foot traffic driver, delivering measurable results.

Other duties as assigned.

Associate's degree or equivalent.

Creative thinker with a keen eye for engaging content.

Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.

Up-to-date knowledge of social media trends, algorithms, and best practices.

Self-starter who takes initiative.

Excellent verbal and written communication skills.

Excellent organizational skills and attention to detail.

Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.

Ability to manage and work within assigned local budget.

Proficient in Microsoft Office Suite.

Requires some evening and weekend work to oversee events and manage and complete projects based on the needs of the business.

#J-18808-Ljbffr

  • Assistant Director of Student

    3 weeks ago

    Palo Alto, California, United States Stanford University Full time

    Assistant Director of Student & Academic Services (Hybrid Opportunity) The School of Humanities and Sciences (H&S) is the foundation of a liberal arts education at Stanford. The school encompasses 24 departments and 24 interdisciplinary programs. H&S is home to fundamental and applied research, where free, open, and critical inquiry is pursued across...

  • Director of Student Equity and Inclusion

    1 month ago

    Palo Alto, United States Castilleja Full time

    Job DescriptionJob DescriptionDirector of Student Equity and Inclusion About Castilleja:Founded in 1907 and serving 424 students in grade 6-12, Castilleja School has long been respected as one of the nation’s premiere girls’ schools. Inspired by its history, traditions, and motto, Women Learning, Women Leading, Castilleja challenges and prepares young...

  • Director of Sales and Marketing

    4 weeks ago

    Palo Alto, United States Front Porch Communities and Services Full time

    Webster House Summary: Under the direction of the Executive Director, the Director of Marketing and Sales is responsible for the sales, marketing and public relations program for the community and achieving budgeted occupancy. Detailed responsibilities: * Director of Sales and Marketing - Provides quality Customer Service efficiently to residents, families,...

  • Lower School Director

    3 weeks ago

    Palo Alto, United States Khan Lab School Full time

    **Lower School Director** **Palo Alto, California** khanlabschool.org Start Date: July 2024 **KHAN LAB SCHOOL** Founded in 2014 by Salman Khan, Khan Lab School (KLS) is a K-12 school located in the heart of Silicon Valley. Serving approximately 300 students across two campuses, KLS is grounded in a mastery-based learning model. This approach focuses on...

  • Marketing Director

    1 month ago

    Palo Alto, United States Hesai Full time

    Develop marketing strategy for the American and European markets, with the goals to establish and strengthen Hesai’s brand and support the company’s business growth via marketing and PR practices. Work closely with teams based in the Shanghai headquarters, responsible for the localization of the news and product marketing materials from HQ, and...

  • Marketing and Fan Experience Coordinator

    1 month ago

    Palo Alto, United States National Collegiate Athletic Association Full time

    Auburn University at Montgomery (AUM) is seeking a Marketing & Fan Experience Coordinator to develop, plan, implement and execute a marketing and fan experience plan for home athletic events and additional special athletic events to enhance fans, student-athletes, students, alumni, donors and community members experience. The Marketing & Fan Experience...

  • Director - Chinese Afterschool Program

    4 weeks ago

    Palo Alto, United States Acme Education Group, Inc. Full time

    We are looking for an energetic Director who is passionate about making a difference in education for our bilingual afterschool programs. This role is perfect for someone who enjoys a challenge and is keen to learn/contribute across all aspects of our operations, from administrative duties and team leadership to marketing and sales initiatives. **What...

  • Director of Digital Marketing Programs

    1 month ago

    Palo Alto, United States Obsidian Security Full time

    Job DescriptionJob DescriptionAbout Us:Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business' most critical information. If those tools become unavailable or that data is jeopardized, there is a detrimental impact on the organization....

  • Director of Digital Marketing Programs

    3 weeks ago

    Palo Alto, California, United States Obsidian Security Full time

    About Us:Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applicationsprovide the tools employees need to succeed and hold the business' most critical information. If those tools becomeunavailable or that data is jeopardized, there is a detrimental impact on the organization. Obsidian proudly offers the...

  • Director of Growth Marketing

    3 weeks ago

    Palo Alto, California, United States AISERA Full time

    What we do: AI Service Management (AISM)Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and...

  • Senior Marketing Manager

    1 month ago

    Palo Alto, California, United States Fizz Full time

    What is FizzFizz is a social app that allows students to connect with their campus. Each Fizz community has a private and moderated feed of anonymous posts, authored by verified students, providing the most entertaining, relatable, and interesting conversations about student life.Students can post questions, memes, polls, and chat with other verified...

  • Marketing Analytics Manager

    4 weeks ago

    Palo Alto, United States MFS Talent Full time

    Job DescriptionJob DescriptionJob Details Shift: 40 hours per week, Monday- FridayWork Location: Hybrid, Palo Alto, CADuties and ResponsibilitiesResponsible for developing structured 360 analytics plans in partnership with our strategy, media, client engagement and web analytics teams to ensure reports/dashboards deliver against the needs of our...

  • Marketing Analytics Manager

    3 weeks ago

    Palo Alto, United States MFS Talent Full time

    Job Description Job Details Shift: 40 hours per week, Monday- Friday Work Location: Hybrid, Palo Alto, CA Duties and Responsibilities Responsible for developing structured 360 analytics plans in partnership with our strategy, media, client engagement and web analytics teams to ensure reports/dashboards deliver against the needs of our internal/external...

  • Director, Customer Marketing

    4 weeks ago

    Palo Alto, United States VMware Full time

    Search Jobs **Job Description**: The Broadcom End-User Computing Division empowers employees to do their best work from anywhere, through smart, seamless, and secure experiences. As digital workspaces continue to evolve, we are designing and engineering VMware Anywhere Workspace, a holistic platform built on our industry-leading solutions for virtual apps,...

  • School Summer Camp Director

    4 weeks ago

    Palo Alto, United States School of Rock Full time

    School of Rock is the original performance-based, interactive music school founded in 1998 in Philadelphia. With over 350 schools, and a strong internationally recognized brand, School of Rock is the largest after-school music education provider. Our mission is to help kids rock their worlds. Our Summer Camp Director embodies rock and roll in a positive way...

  • Assistant Director of Inclusion

    3 weeks ago

    Palo Alto, California, United States University of Mississippi Full time

    Assistant Director of Inclusion & Cross Cultural Engagement - ProgrammingLocation: University, MS, US, 38677Department: Inclusion & Cross Cultural Engagement Employee Designation: Regular Full-time (Benefits Eligible)Definition of ClassThis position is responsible for campus community outreach and development of student support services to foster...

  • Marketing Analytics Manager

    2 weeks ago

    Palo Alto, United States Kore1 Full time

    We have an immediate opening for Marketing Analytics Manager in Palo Alto, Ca. The role is Hybrid and only requires being onsite 2-3 times per month, dependent on business need. This is a 12 month contract and pays 55-60/hr Summary: The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across...

  • Marketing Analytics Manager

    2 weeks ago

    Palo Alto, United States KORE1 Full time

    We have an immediate opening for Marketing Analytics Manager in Palo Alto, Ca. The role is Hybrid and only requires being onsite 2-3 times per month, dependent on business need. This is a 12 month contract and pays 55-60/hrSummary:The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business...

  • Marketing Analytics Manager

    4 weeks ago

    Palo Alto, United States TEKsystems Full time

    Description: We have a new opening for a Marketing Analytics Manager at SHC. The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business units including clinical service lines, insurance products, and brand initiatives and ensure all marketing programs have necessary plans in place. The...

  • Market Development

    3 weeks ago

    Palo Alto, California, United States Stanford Health Care Full time

    1.0 FTE Full time Day - 08 Hour R Hybrid 86162 MKT DEVELOPMENT AND OUTREACH Other 1840 Embarcadero,PALO ALTO,California If you're ready to be part of our legacy of hope and innovation, we encourage you to take the first step and explore our current job openings. Your best is waiting to be discovered.Day - 08 Hour (United States of America)This is a Stanford...