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Analyst, Marketing Loyalty Strategy

1 month ago

Reynoldsburg, United States Victoria's Secret Full time

Description Position: Analyst, Marketing Loyalty Strategy Your Role The Loyalty Marketing Analyst is responsible for assisting the Loyalty Marketing Manager & team in building, developing, and integrating a world class loyalty program that drives profitable business growth, builds brand equity, and creates customer loyalty. Specifically, the Loyalty Marketing Analyst will provide executional assistance for seasonal campaigns to support creation on assets, foundational program elements, assist in program management and seasonal integration into brand initiatives. It is critical for this role to have a high sense of urgency while still maintaining attention to detail, thorough organization, and space for creative thinking. Why You Belong Here At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion. We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team. Your Impact Assist in the creation and kick-off of project plans and briefs for all marketing drivers in the appropriate forms inclusive of print, digital media, social, email, app and production/procurement. Compose strategic creative briefs for loyalty program campaigns & ongoing marketing assets that communicate business objectives, best practices, considerations of customer purchase cycle & desired results. Maintain organized record keeping and communication of key decisions and deliverables to partners inclusive of print, digital media, social, email, app and production/procurement throughout project/campaign execution. Maintain campaign calendar to ensure accurate program timing and details. Manage project plans and support execution of projects and deadlines to achieve all marketing objectives in a timely manner and within established budgets. Partner closely with Loyalty Marketing Manager to drive short- and long-term strategy for the overall loyalty program. Support their manager as needed to leverage insights to action that ladder up to program goals, financial targets, enhancement needs, etc. Collaborate with internal cross-functional teams to ensure visibility and alignment (including Creative, Store operations, Finance, Visual, Traffic, Digital etc.); includes setting up meetings, supporting development of the agenda, and circulating post-meeting deliverables. Assist with the management of internal and external vendors, ensuring partners are held accountable for aligned deliverables. Interpret data and draw analytical conclusions to help inform broader business strategies. Develop understanding of industry specific knowledge that applies to current innovative trends in retail marketing and customer loyalty. Click here for benefit details related to this position. #J-18808-Ljbffr