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Growth Marketing Manager

4 months ago

Irvine, United States Culver Careers Full time

My client is a leading provider of consumer networking and smart home products. We continuously develop new products and technologies that transform the way people. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products.

What we’re looking for: My client is seeking a dynamic and experienced Senior Growth Marketing Manager to drive customer acquisition, engagement, and retention across our product lines. As a key member of the marketing team, you will develop and execute data-driven strategies to optimize the customer journey, maximize revenue growth, and strengthen their market presence in the networking industry. Leveraging your expertise in digital marketing, analytics, and conversion optimization, you will lead cross-functional initiatives to drive user acquisition, improve conversion rates, and enhance customer lifetime value.

Responsibilities: Develop and execute comprehensive growth marketing strategies to acquire, activate and retain customers across the product portfolio. Lead cross-functional teams to plan and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing. Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, identify opportunities for improvement, and drive continuous growth. Conduct market research, competitive analysis, and customer segmentation to identify key target audiences and develop tailored messaging and positioning strategies. Collaborate with product management and sales teams to align marketing initiatives with product launches, promotions, and sales objectives. Manage marketing budgets, allocate resources effectively, and optimize marketing spend to achieve maximum ROI and revenue growth. Develop and maintain strong relationships with external partners, agencies, and vendors to support marketing initiatives and achieve business objectives. Stay abreast of industry trends, emerging technologies, and best practices in growth marketing, and incorporate relevant insights into their marketing strategy.

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