Marketing Manager

4 weeks ago

Woodstock, United States Charter Manufacturing Company, Inc. Full time
Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better. Join the team and become part of our family

Charter Dura-Bar + Charter Aarrowcast is seeking a Marketing Manager

This is a remote position with travel to our Woodstock, IL & Shawano, WI sites - an ideal candidate will be located in WI or IL.

This role will be responsible for the activities relating to targeting and messaging current and prospect customers. The Marketing Manager will work with respective stakeholders to develop and implement a comprehensive marketing plan to enter or maintain business's position in targeted market segments. This role will lead aspects of the annual Portfolio Planning process to assist with marketing plan development and implementation. The position creates organization value by leading all business development efforts and managing the company's product portfolio in pursuit of sustainable profitable growth.

What you'll need:
  • Bachelor's Degree in Marketing, Business, or a related degree.
  • Seven plus years' experience managing customer relationships and driving new business development efforts.
  • Experience developing customer acquisition, customer retention and cross sell campaigns.
  • Experience working with external marketing agency.
  • Experience with strategic business planning.
  • Experience in marketing systems/principles as they relate to volume/cost/price relationship.
  • Previous success leading others in cross-functional teams.
  • Demonstrated ability to collaborate and influence others throughout the organization.
  • Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers.
  • Knowledge of process control and Continuous Improvement systems.
  • Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results.
  • Knowledge of cost and margin drivers and their value in the market.
  • Proficiency with advanced features of Microsoft Office and Adobe software products.
What we'd prefer:
  • Master's Degree in Marketing, Business Administration, or related advanced degree.
  • Strong working knowledge of the metals manufacturing industry.
  • Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth.
  • Practical experience in the application and administration of marketing management requirements in a manufacturing environment.
What you'll do:
  • Lead design and deployment of cross-functional strategies to execute new market and product opportunities
  • Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.
  • Lead efforts to identify and protect brand identity and customer facing value proposition.
  • Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers.
  • Lead and participate on the annual portfolio planning process and associated marketing plan development and execution.
  • Lead market promotional activity and communications for both prospects and current customers with press and trade publications.
  • Develop and maintain an annual Marketing budget that accomplishes business goals and objectives.
  • Assist with the development of product and price forecasts.
  • Assist with the development of the annual business plan and strategy.
  • Support the development of a comprehensive strategic plan to advance market presence.
  • Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts.
  • Support Inside and outside sales with messaging and scripts that achieve business objectives.
  • Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives.
  • Represent the company at industry association meetings.
  • Provide accurate market information for expansion and capital expenditures.
  • Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program.
  • Identify opportunities for strategic partnerships.
  • Provide periodic formal presentations of go to market activities and associated marketing plans.


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