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Product Marketing Manager

3 months ago

Cambridge, United States Insight Global Full time

Location: 8-9/days per month in Cambridge, MA

Salary: 130-165k with 10% bonus and equity options

Required Skills and Experience *

-5-8+ years in Product Marketing Role

-3+ years in the B2B marketing space

-Comfortability writing their own content and coming up with positioning

-Ability to work cross-functionally with sales and product teams

-Great communication

-Bachelor's Degree

Nice to Have Skills and Experience

-Product Marketing in the software/technology industry

Job Description *

An employer is looking for a Senior Product Marketing Manager to focus on their B2B business. He/she will join a team of 4 other Product Marketing Managers, 2 others focused on B2B and 2 on the consumer product. This role will oversee newer growth verticals within the digital retail and wholesale space, working closely with the Product Officer and their team to bring the vision and product roadmap to life. This person will help craft a story, position the product messaging, and will work closely with the product and sales teams to ensure successful product launches and ongoing marketing program effectiveness. In order to do so effectively, this person will serve as an expert on buyer personas, analyze the competitive landscape of the industry to help differentiate offerings, and ensure the messaging will resonate with target buyers. The Senior Product Marketing Manager will develop marketing plans, evaluate their effectiveness and provide recommendations for improvement and serve as a thought leader for the newly supported products.

This is a great opportunity to join a well-established SAAS company in Boston, MA. The team is onsite 2-3 days per week.