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Shopper Marketing Manager

4 months ago

Oklahoma City, United States Ocean Spray Full time

The Shopper Marketing team at Ocean Spray is looking for a Shopper Marketing Manager to join their team **Location:** This role location is flexible between our Boston and Lakeville, MA offices with a hybrid schedule (Mondays & Fridays remote). **What You'll Be Responsible For:** **Strategic Leadership** * Work with Customer teams to identify and develop profitable and incremental customer growth opportunities. Scope of work includes development of new item launch plans, customer/regional BDI opportunity mapping and recommendations, customer specific initiatives. * Build shopper plans aligned with each Business /unit, assigned channels and customer priorities. * Connect with Retailers (JBP) Marketing departments to understand priorities and link our calendars and activations with theirs. * Passion and familiarity with both digital and instore tactics for building 360 degree holistic retailer specific plans. * Work with Customer teams to identify and develop profitable and incremental customer growth opportunities.

Scope of work includes development of new item launch plans, customer/regional BDI opportunity mapping and recommendations, customer specific initiatives. * Support development and execution of annual planning process across customers and channels. **Execution Leadership** * Manage Agencies for strategic, creative and efficient output * Monitor and track competitive activity; proactively identify implications for business performance and develop contingency plans to address opportunities and shortfalls. * Track Sales & Marketing Base & Incremental Performance * Program post analysis and identification of best practices for future implementation * Lead or provide support for key channel & customer initiatives. + Priority Retailers + Retail Partnership/Sponsorship

executions + Industry Event Support (NACs, SNA) + Budget planning and system management + Invoice Processing for customer specific initiatives + Coupon Creation **Knowledge, Skill, and Ability Requirements:** * Bachelors Degree * Must have 5 years of marketing/field sales experience or MBA + 3 yrs of marketing/field sales experience. * Working knowledge of syndicated data (IRI) and understand aspects of category management * Successful candidate will have strong analytical, communication and consumer marketing skills. * Must be able to successfully interact with other peers and managers within the marketing, sales, finance, operations and legal groups. * Able to be an effective advocate for all brand/business/customer

issues across the enterprise. **Who We Are:** Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values: * **G** rower Mindset

We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future. * Sustainable

**R** esults

Guided by purpose, we are focused on delivering results for our grower-owners. * **I** ntegrity Above All

We are ethical, doing the right thing for our grower-owners, customers, consumers and each other * Inclusive

**T** eamwork

We build diverse and inclusive teams that strengthen our cooperative. *All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.* Today, the cooperative's cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 100 countries worldwide. The innovative, entrepreneurial spirit of our founders remains rooted in our cooperative's culture, and most of all, our purpose of connecting our farms to families for a better life.

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