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Global Marketing Director
3 months ago
Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive The Global Marketing Director is a critical leadership role with P&L responsibility for one of its flagship businesses. This marketer will have leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omni-channel. Tenure in CPG brand marketing, with global experience and P&L management, is REQUIRED.
Job Details:
- Assist in building global brand strategy for flagship business
- Take strong leadership role in development of annual brand plans, building out short-term strategy & annual KPIs and measuring results delivery
- Assist in building long-range strategic plan
- Assist in driving P&L statement through strong financial management, improved profitability targets, cost cutting, and complexity reduction
- Partner with consumer insights to determine research needed to support business strategies and deliver winning propositions to market
- Lead organization in setting price, promotional strategy, and trade strategy
- Grow brands in eCommerce channel including launching innovation for channel, achieving first page position, and setting media strategy in partnership with media leader or customer expert
- Develop omni-channel strategic plan identifying where to play and how to win
- Leverage analytics to identify business growth opportunities and translate into revenue or market share improvement
