Event Marketing Manager
2 weeks ago
Must be local or willing and able to relocate to Dallas Fort-Worth Metroplex.
Who we are: BAL is a team of brilliant people who change lives through elite immigration work and collaborative innovation. We pursue the exceptional in all that we do, but never at the expense of our values. There’s no denying our work is demanding, both in volume and pace, but we’re up for the challenge. We love the balance of hard work and fun - so, you’ll see us in jeans as we shatter glass ceilings and conventional stereotypes. BAL employees feel valued, rewarded, and respected. We seek opportunities to be of service to others and our communities. We are committed to your growth and development, and want to set you up for success here at BAL and beyond.
Who you are: You are looking for work that has purpose. You aren’t afraid to roll up your sleeves and get stuff done. You learn quickly. You move fast. You embrace challenge and detail as well as creative thinking. You believe you have something unique to contribute and you aren’t afraid to raise your hand. You understand that powering human achievement is ultimately about impacting a real person. You are looking for a place to grow and an environment where everyone has a spot and is genuinely welcome.
We’re better together: A bright, driven person like you and an industry-leading powerhouse like BAL? It’s a perfect combination We truly want to see you succeed here and become an integral part of our mission to provide an experience that makes a positive difference in people’s lives. Come be a part of something special, where you can have an impact and be valued just for being you
OVERVIEW: The Event Marketing Manager will manage BAL’s strategic and tactical marketing initiatives for all in-person events, webinars, and tradeshows. You will join a growing Marketing & Business Development team who focuses on the following areas: brand management and advertising; digital marketing; content and news development; events and sponsorships; business development; sales enablement; media relations and corporate communications; and internal communications.
PRIMARY RESPONSIBILITIES:
Learn and apply the fundamentals of the business, target audiences and department goals and translate the knowledge into executing 60+ events annually
Own ideation, planning and execution of marketing events, including, but not limited to: venue research and contracting; internal and external communications; event website and invitation creation, testing and distribution; pre-event tasks, like audio visual and technical requirements; on-site staffing and support; post-event tasks, such as reviewing survey data and supporting debriefs; data maintenance and integrity.
Oversee event planner that assists with planning and executing all aspects of events
Develop marketing campaign strategies for events and webinars for all channels; collaborate within a high-performing team including subject matter experts, designers, and marketing team to execute and deploy assets
Ensure that appropriate processes are followed to enable pre-event planning and outreach, audience/opportunity, and marketing strategy, as well as post-event lead generation nurturing and lessons learned reporting
Work with third party event organizers and other partners to build and maintain excellent relationships, and track, monitor and negotiate marketing opportunities to optimize marketing investments
Lead recommendations on overall firm event strategy; including budget projections, master event calendar planning and management, and reporting
Continuing education vendor certification management
Sponsorship planning, management, and execution
QUALIFICATIONS:
6+ years of experience in B2B event marketing
Bachelor’s degree in Marketing or related field; or equivalent work experienc
Excellent organizational skills with a strength in project management and extreme attention to detail. Experience with Wrike or other similar project management software strongly preferred.
Strong verbal and written communication skills, including editing and proofing
Strong proficiency in Microsoft Excel, Word & PowerPoint.
Experience with Cvent required
Experience with Salesforce strongly preferred
Technologically savvy with eagerness to learn new programs and skills
Proactive, self-sufficient, resourceful and motivated.
Ability to prioritize tasks and communicate clearly amongst a variety of personalities.
Willingness to be a team player and consistently interact with peers, partners, management, and clients.
Requires some travel with early mornings and late nights.
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