Head of Demand Generation

1 month ago

Stamford, United States ReadyRefresh Full time

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8683 BlueTriton is a leading provider of spring and purified water products - the name behind your favorite bottled water brands.

We are proud to offer an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged spring water in addition to other quality products and services. Get ready to quench your thirst with exciting possibilities when you join BlueTriton for a fiercely good career doing work that matters. ReadyRefresh brings hydration that supports a healthy lifestyle, and convenience that preserves precious time and sustainability to help improve our world. Our ReadyRefresh branches and warehouses are where our iconic brands begin their journey to the customer. Job Description

We are currently seeking a

Head of Demand Generation

to oversee residential and small business customer acquisition, current customer marketing communication, and revenue driving partnerships, with the goal of driving ReadyRefresh customer base growth. • To drive growth programs that meet and exceed goals with tight collaboration across sales, customer service, operations, and field teams. • Continuously refine and manage demand generation economic models for forecasting, performance management, and goal attainment. • Lead a team of up to 13 demand generation professionals across digital and in-person programs. • Guide the operational success of the team through analytics, planning and process design. • Communicate up and across the organization around pipeline contribution success and challenges. • Build and develop team members, making ReadyRefresh a positive environment for career development.

You Have: • Experience delivering repeatable pipeline results in new customer acquisition and current customer retention. • Strong capability and passion for designing integrated campaigns capable of capturing demand across a variety or marketing and communication touch points. • Expertise using data to identify under and over performance of digital and in-person programs, knowing when to adjust or double down. • Deep knowledge on using and operating digital marketing and CRM tools such as Salesforce, Hubspot, Meta Ads, Google Marketing Suite, etc. • Collaborated with sales leaders, executives, and marketing team members to deliver pipeline results. • Excellent written and verbal communication skills, with the ability to concisely explain new and existing program performance. • Skilled in ABM and product led programs that drive pipeline growth against key unit economic goals. • Expertise hiring, developing, and leading global marketing teams.

Qualifications

Key Functional capabilities include but are not limited to: • Core Media – Oversee core media team that leads paid search, paid social, programmatic, video, CTV, direct mail, and additional test channels to meet or exceed customer acquisition goals • Ecommerce – Oversee Amazon 3p, Fresh, and DTC sales programs and drive test and learn agenda for additional DTC ecommerce platform growth outside of Amazon. • Retail Roadshows – Senior relationship with retail partners, pitching financial incentives for retailers and modeling profitability for organization. Craft partner communications and hold third party broker partners accountable to sales figures. • B2B and Partnerships - Lead growth of small and medium commercial customer base through media targeting, new audience identification, and targeted promotional activation • Lifecycle Marketing – Current customer development through email, sampling, mailers, web and app notifications with the goal of driving upsell, new product trial, and converting customers to recurring orders. • Product portfolio – Lead team that liaises with BlueTriton teams to ensure brands are properly represented and promoted to ReadyRefresh customer base. • Additional responsibilities include: - Working knowledge of SEO to ensure best practices are implemented to drive organic search. - Work directly with operations and field teams to support customer base growth at the local branch level. - Responsible for $80MM marketing budget, managed to come in on plan by month and quarter. - Connection with the web team to website optimization strategy, driving conversion rate up to increase new customer acquisition.

BlueTriton Brands, Inc. (“BlueTriton”) is a water and beverage company in North America that produces and distributes a portfolio of brands of spring water, purified water, and other beverages, which include Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Origin, Saratoga, AC+ION, Pure Life, B’EAU, and Splash Refresher. BlueTriton also owns and operates ReadyRefresh, a water and beverage delivery service for homes and offices. Headquartered in Stamford, Connecticut, BlueTriton is a privately held company with operations and distribution primarily in the United States and Canada, employing more than 7,000 employees. BlueTriton manages water resources for long-term sustainability and helps protect more than 20,000 acres of watershed area owned by the company from harm and destruction. The company has 29 production facilities across North America, with some verified to the Alliance for Water Stewardship Standard. BlueTriton is a Water Champion with The Water Council and has committed to be verified under their WAVE program. BlueTriton Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. BlueTriton Brands is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us at BlueTritonHR@bluetriton.com

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