CRM & Contents Marketing Manager

2 weeks ago

Englewood Cliffs, United States TSR Consulting Full time
About TSR:

TSR is a relationship-based, customer-focused IT and technical services staffing company.

For over 40 years TSR, Inc. and its wholly owned subsidiary, TSR Consulting Services, have prospered in the Information Technology staffing business, earning the respect of companies both large and small with well refined candidate screening, timely placement, and a real understanding of the right skill sets required by our clients.

Mission & Vision

We do not believe in building a vision around the company but building a company around our vision, which is simply;

Every employee's voice matters, their effort is appreciated, and their talent is rewarded.

We challenge each employee daily, to raise the bar on how we treat our consultants and candidates. For far too long in this industry, candidates have been ghosted, lied to, or placed at a client and then forgotten about. Each day our staff works tirelessly at qualifying and placing, top talent with our clients, in a compassionate and caring manner.

Not every candidate is a match for the job, but every candidate and consultant will be treated with respect and professionalism.

CRM & Contents Marketing Manager

Job Description

  • Location: Englewood Cliffs, New Jersey
  • Type: Right to Hire
  • Job #79270
Our client, a leading appliance and consumer electronics company, is hiring a CRM & Contents Marketing Manager on a contract to hire basis.

Work Location: Englewoods Cliff, NJ (onsite)

Description:

We're looking for a CRM & Contents Marketing Manager who will help drive the company's brand platform's growth forward with contents-driven service management and its 1:1 CRM marketing activation. To excel in the role, you must love not only ideating big creative ideas, but also planning all the details to fully launch critical marketing campaigns that will drive overall business performance. To do the job well, you will need to combine some degree of technical understanding of our systems and technologies (Salesforce Marketing Cloud) along with creative and analytical skills to launch engaging and effective campaigns. You will collaborate with key stakeholders across the broader organizations and suite of partners (design/creative and copy, analytics, product and UX, commerce ) to either re-purpose or newly develop relevant contents thru a user journey and accordingly execute email, push and in-app marketing campaigns to reach right target users at right time . The role requires someone who is incredibly executional, detail-oriented, a quick problem-solver and has a can-do attitude.

Your responsibilities:
  • Accountable for annual CRM campaign development along with company's brand user journey
    • Understanding Target Segmentation among the company's brand or broader company's users
    • User Journey build per each Target Segment
    • Development of 1:1 communication campaign via SFMC (email, app push etc.) and contents creation & publishment at digital channels
  • Contents-driven service management at the company's brand platform
    • Annual brand contents planning as a company's brand service upon user journey
    • Sourcing (internal/external) & repurposing
    • New creation with annual plan
    • Contents scenario plan (w/ data signals from data scientist)
    • Create and publish by channel (influencer contents, app push/email, SNS etc...) via CMS admin
  • Contents marketing (ex. influencer contents, editorial contents) initiatives to drive traffic, engagement and customer retention.
  • Collaborates across functions and teams in the US and Korea to deliver an effective content marketing strategy and plan to meet the business objectives.
  • This role requires the combination of brand publisher, product and program manager mindset to manage, develop, repurpose and deliver the content our audience is looking for and then to optimize the path to conversion.
  • Measurement and optimization of the program will be required on a regular and ongoing basis with data analytics tool (GA360 / Data Studio)
  • Build clear cross-functional timelines to manage all of your campaigns to execute them effectively and on-time.
  • Assist organizational leaders with maintaining test and learn roadmaps, A/B testing schedules etc.
  • Executive presentations on the program approaches and results will be required.
Our requirements:
  • Requirements include experience on SFMC implementation (campaign automation via SFMC or similar for CRM campaigns),campaign performance analysis via data analytic tool, CMS experience, content categorization and structure, content development, distribution and measurement.
  • 8+ years in a digital marketing / CRM (1:1 communication) role. Content marketing and management experience is must.
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results.
  • Experience in leveraging data for micro-segmentation, campaign formulation and execution.
  • Highly organized, results-driven, with exceptional attention to detail with great end-to-end executional ability

  • Content Marketing Manager

    2 weeks ago

    Englewood, United States Netgain Solutions Inc Full time

    3+ years of proven experience as a content marketing manager in B2B SaaS or tech industry Strong understanding of content marketing principles, SEO, and lead generation Excellent written and verbal communication skills, with a keen eye for detail and storytelling Ability to manage multiple projects and deadlines in a fast-paced startup...

  • CRM Consultant

    3 weeks ago

    Englewood, United States Century Group Full time

    Job DescriptionJob DescriptionOur client is searching for a temporary CRM Consultant. You’ll play a crucial role in managing and optimizing our customer relationship management (CRM) system. If you’re passionate about fostering investor relationships, providing accurate information, and contributing to a successful startup, this opportunity is for...

  • CRM Consultant

    2 weeks ago

    Englewood, United States Century Group Full time

    Job DescriptionJob DescriptionOur client is searching for a temporary CRM Consultant. You’ll play a crucial role in managing and optimizing our customer relationship management (CRM) system. If you’re passionate about fostering investor relationships, providing accurate information, and contributing to a successful startup, this opportunity is for...

  • CRM Consultant

    2 weeks ago

    Englewood, United States Century Group Full time

    Job Description Job Description Our client is searching for a temporary CRM Consultant. You’ll play a crucial role in managing and optimizing our customer relationship management (CRM) system. If you’re passionate about fostering investor relationships, providing accurate information, and contributing to a successful startup, this opportunity is for you....

  • CRM Consultant

    4 days ago

    Englewood, United States Century Group Full time

    Job Description Job Description Our client is searching for a temporary CRM Consultant. You’ll play a crucial role in managing and optimizing our customer relationship management (CRM) system. If you’re passionate about fostering investor relationships, providing accurate information, and contributing to a successful startup, this opportunity is for you....

  • Project Manager

    3 weeks ago

    Englewood Cliffs, United States Pierce Technology Corporation Full time

    Ensuring customers and management are satisfied with the proposed marketing campaigns. Collaborating with writers and graphic designers to create advertising content. Creating and managing a content calendar and scheduling deadlines. Determining marketing campaign budgets and ensuring that all staff adheres to them. Maintaining an up-to-date understanding...

  • Project Manager

    4 weeks ago

    Englewood Cliffs, United States Pierce Full time

    Ensuring customers and management are satisfied with the proposed marketing campaignsCollaborating with writers and graphic designers to create advertising contentCreating and managing a content calendar and scheduling deadlinesDetermining marketing campaign budgets and ensuring that all staff adheres to themMaintaining an up-to-date understanding of the...

  • Project Manager

    2 weeks ago

    Englewood Cliffs, United States Pierce Full time

    Ensuring customers and management are satisfied with the proposed marketing campaignsCollaborating with writers and graphic designers to create advertising contentCreating and managing a content calendar and scheduling deadlinesDetermining marketing campaign budgets and ensuring that all staff adheres to themMaintaining an up-to-date understanding of the...

  • Project Manager

    3 weeks ago

    Englewood Cliffs, United States Pierce Technology Corp Full time

    Job DescriptionJob DescriptionEnsuring customers and management are satisfied with the proposed marketing campaigns.Collaborating with writers and graphic designers to create advertising content.Creating and managing a content calendar and scheduling deadlines.Determining marketing campaign budgets and ensuring that all staff adheres to them.Maintaining an...

  • Director of Performance Marketing-(Brand Side)

    1 day ago

    Englewood Cliffs, United States Search Max, Inc Full time

    Director of Performance Marketing SALARY: $175-210KPMAX/SHOPPING PLA, AFFILIATEDTC EXPERIENCE HIGHLY DESIRED!Director of Performance Marketing - dXp Demand Generation TeamReports to: Senior Director, dXp Demand GenerationWe are seeking an innovative and dynamic Director of Performance Marketing to lead our customer acquisition efforts and drive revenue...

  • CXM Marketing Internship

    4 weeks ago

    Englewood Cliffs, United States LG electronics Full time

    LG's Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good”! As a global leader, we strive for greatness not only in the products we make but in our people. That...

  • Director, Enterprise Architecture

    2 weeks ago

    Englewood Cliffs, United States NBC Universal Media, LLC Full time

    Manage and lead a team of Enterprise Architects focused on supporting the End-to-End Content Supply Chain across the 6 strategic platforms (Content, Content Sales, Production, Marketing, Ad Sales, and Distribution). Mentor architecture teams, develop Enterprise, Director, Technical Architect, Architect, Technology, Product Management, Business Services

  • Digital Content Strategist

    2 weeks ago

    Englewood, United States Prsala Full time

    We’re The Pollack Group, and we’re all about making real, meaningful connections. You know that magic happens when a story turns a simple chat into a bond that lasts. Our clients include leading organizations and brands from non-profits, sports, travel and hospitality, B2B, and consumer brands. Clients count on us to give their PR and marketing efforts...

  • SEO Marketer

    4 weeks ago

    Englewood, United States Robert Half Full time

    Job Title: Digital Marketing Manager - Pharma CompanyLocation: Denver Tech Center, Colorado (Hybrid Role - 2 days a week onsite) About Us: We are a leading pharmaceutical company dedicated to improving the health and well-being of people around the world. As a Digital Marketing Manager, you will play a pivotal role in driving our online presence and...

  • Content Developer: III

    3 days ago

    Englewood, United States AVA Consulting Full time

    Job Summary: We're looking for an experienced content designer to be part of our Digital Product & Design team and will be responsible for defining and executing our overall content strategy to drive an intuitive and easy to use customer experience across our digital channels. The Senior Content Design Manager will partner with a cross-functional team and...

  • e-Commerce Manager, LGE.com and Online B2C Channels

    4 days ago

    Englewood Cliffs, United States LG Electronics USA , Inc. Full time

    Asist sales teams, and functional teams to maximize LGEs Brand homepage (OBS) e-commerce sales performance Identify rapidly changing Home Appliance e-commerce trends Manage the LGE eCommerce content and competitors content, index research, and evalu Commerce, Manager, Korean, Bilingual, Online, Diversity, Manufacturing, Education

  • Program Manager

    6 days ago

    Englewood Cliffs, United States NBCUniversal Full time

    Job DescriptionJob DescriptionCompany DescriptionWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local...

  • Program Manager

    1 month ago

    Englewood Cliffs, United States NBCUniversal Full time

    Job DescriptionJob DescriptionCompany DescriptionWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local...

  • Corporate Sales

    7 days ago

    Englewood, United States Zynex Full time

    Assist the Corporate Sales & Marketing Manager with marketing innovation, branding, market research and analysis, and relationship and marketing development among sales representatives in the field. Create a marketing strategy in connection with new product development and implementation and communicate new product information to appropriate internal...

  • Marketing Manager

    1 week ago

    Englewood, United States APEX Service Partners Full time

    Private posted 04/25/2024 More... front runner Senior Marketing Manager - Segment Lead, Third Party Platforms NYU Langone Health New York, NY 10016 posted 04/25/2024 More... front runner Administrative Assistant/Marketing Manager 804 Technology Troy, MO 63379 posted today More... quick apply Senior Marketing Manager Avocor Portland, OR 97204 posted yesterday...