Director of Performance Marketing-(Brand Side)

3 weeks ago

Englewood Cliffs, United States Search Max, Inc Full time

Director of Performance Marketing

SALARY: $175-210K


PMAX/SHOPPING PLA, AFFILIATE


DTC EXPERIENCE HIGHLY DESIRED


Director of Performance Marketing - dXp Demand Generation Team

Reports to: Senior Director, dXp Demand Generation

We are seeking an innovative and dynamic Director of Performance Marketing to lead our customer acquisition efforts and drive revenue growth in the D2C space. In this pivotal role, you will be responsible for developing, executing, and optimizing a range of pay-per-performance marketing strategies/tactics, including affiliate marketing, search marketing, shopping ads/PLAs, PMax, affiliate marketing and applicable new opportunities.

Key Attributes:

  • Thought Leadership: The ideal candidate is a strategic thought leader, an exceptional communicator and presenter, a self-starter, and a creative and analytical thinker with a proven-record/experience with Performance Marketing.
  • Leadership: This position plays a key role in expanding our Direct-to-Consumer businesses, overseeing a team of 5 professionals.
  • Collaboration: Collaborate with D2C counterparts such as Sales, Go-To-Market, Product Management, HQ and dXp DTC teams, interacting with senior management and key stakeholders at all levels.

Key Focus Areas:


  • scaling and expanding Affiliate Marketing partnerships, Shopping Ads, Organic Marketing, and other acquisition-driven strategies, tactics and activation
  • the KPI goal setting for Performance Marketing, plan development, gaining consensus, proper activation, and providing an on-going visibility on performance and KPI tracking
  • a team of 5 professionals.
  • Marketing Automation technologies and processes
  • improving Analytics, Attribution, and Reporting across the portfolio.
  • with D2C counterparts such as Sales, Go-To-Market, Product Management, dXp DTC, Growth Marketing, Email Marketing, Data Ops, Tech Dev, and Creative teams

Responsibilities:

  • effective performance marketing best practices to enhance acquisition and conversion for D2C sales.
  • for passionate, data/performance/CX-driven marketing at the management level.
  • the annual budget and planning process, setting KPI goals, and optimizing a portfolio of campaigns.
  • and presenting plans and updates to the executive leadership team for consensus and ongoing visibility on performance/KPI tracking.
  • Performance Marketing analytics, measurement plans, and performance reviews/reports.
  • and managing a team of digital marketers, fostering their development through communication and collaborative skills, and advanced analytic and technical expertise.
  • with cross-functional dXp teams to optimize lead capture and activation flow.
  • with Growth Marketing and Email Marketing practices to develop and expand Demand Generation programs.


Managing internal and external agency partners.

Qualifications:

  • degree in marketing, communications, or a related field.
  • years of digital marketing and media experience.
  • track record of effectively leading high-profile initiatives to meet performance marketing KPIs.
  • knowledge in performance marketing principles and disciplines, including SEM, affiliates, shopping ads, PMAX, CRM, and marketing automation.
  • with paid media execution, ad tech (GMP), tracking & analytics, dashboard creation (e.g, Tableau, Looker Studio), GA360/GA4, and affiliate networks and media platforms.
  • analytical skills in leveraging customer data and insights to drive campaign decisions.
  • thinker with the ability to connect to larger organizational marketing strategies.
  • in project management skills and cross-functional alignment.
  • with a fast-paced and evolving organizational culture.
  • with developing and managing executive-level presentations and reporting.
  • at working cross-functionally with sales, business planning, creative, data ops, tech dev, and marketing teams.
  • critical thinking and problem-solving abilities.
  • to prioritize and collaborate with cross-functional teams in a fast-paced environment.
  • attention to detail and excellent written and oral communication skills.

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