Marketing and Communications Director

4 weeks ago

Kalamazoo, United States CareerBuilder Full time

Goodwill Industries of Southwestern Michigan
MARKETING DEPARTMENT
Position title: Marketing and Communications Director
Supervised by: CEO
WHY WORK FOR GOODWILL?
Ready for a career with impact? Goodwill Industries of Southwestern Michigan (Goodwill SWMI) gives you the opportunity to make a difference in your local community while building your professional skills. Goodwill SWMI is a complex enterprise offering a wide range of career opportunities. Our organization rewards creativity and innovation, while offering competitive pay and a comprehensive benefits package. Our team members enjoy a unique work environment that is professional, fast paced and fulfilling.
ABOUT OUR ORGANIZATION
Goodwill SWMI is a 501(c)(3) nonprofit organization headquartered in Kalamazoo, Michigan. Our nearly 300 dedicated team members help achieve our mission of improving the community by providing employment, education, training and support services tailored to individual needs across a six county territory. At Goodwill SWMI, the work we do makes a difference in the lives of the individuals we serve and, in turn, in the communities in which we live.
Goodwill SWMI manages ten retail stores (with attached, attended donation centers and one stand-alone donation center), Contract Manufacturing Operations as well as Custodial & Janitorial business units. These business operations provide stability to our organization that is not always enjoyed by nonprofit organizations solely funded by outside sources.
Our organizations values shape our culture and guide our interactions with program participants, customers, community and one another. Our shared commitment to Living the Mission; Promoting Teamwork; Driving Collaboration; Taking Responsibility for our Actions and Behaviors; Respecting and Appreciating Others is what makes us successful and inspires all that we do.
The Marketing Communication Director is in charge of all facets of Goodwill of Southwestern Michigans branding and agency marketing. This person will lead the marketing team in successfully completing the strategic plans developed. Develop and strengthen partnerships within the community related to public relations as well as publicity, advertisement and social media. The person in this role must exemplify the agencys core values of Success, Collaboration, People and Positivity.
Essential Duties, Responsibilities & Functions
Collaborates with Goodwills Executive Team to develop targeted marketing strategies that assist in the achievement of agency goals.
Track the performance and completion of marketing strategies.
Developing cohesive marketing strategies and marketing plans; developing core brand messaging; Directing the development of advertising & merchandizing campaigns.
Responsible for the overall event marketing strategy and execution of marketing programs that drive community & stakeholder engagement
Direct social media efforts on various social media platforms including Instagram, Facebook, Linked In and Goodwill SWMI website.
Development, optimization, and update of agency website.
Plan marketing events throughout the community to assist with the growth and image development of Goodwill SWMI.
Coordinate with leadership and Mission Services team to develop accurate updated information to provide through our retail operations and the public regarding our programs.
Plans and organizes agency-sponsored events.
Identifies community events and opportunities that maximize the Goodwills visibility and aligns with the agency strategic objectives.
Assist with the annual budgeting process and monitoring of projects.
Recommends new approaches, policies and procedures to continually improve efficiency of the department and services performed.
Effectively communicates with all levels of the organization.
Performs other related duties as required and assigned.
Required Knowledge, Skills and Competencies

Minimum of a Bachelors degree in Marketing, Communications, Business, or related field.
7+ years of proven marketing experience and a solid understanding of traditional, digital, and emerging marketing channels and social media engagement
Strong Leadership and Management Skills in For Profit and Non-Profit organizations. Solid judgement and decision-making skills.
Expertise in development, optimization and updating of institutional website.
Must pass a pre-employment drug screen and theft-related background check and be insurable under the agencys automobile insurance policy.
Goodwill Industries of Southwestern Michigan
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