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Senior Brand Manager, iTero
2 months ago
Join a team that is changing millions of lives.
Transforming smiles,changing lives.
At?Align Technology, we believe a great smile can transform a persons life, so we create technology that gives people the confidence to take on whatevers next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Ourdiverseand collaborativeteams are constantly pushing the boundaries of whats possible.
Ready to join us?
About this opportunity
This position will be responsible for the marketing strategy, related marketing programs and adoption of iTero intraoral scanners and related software/products within the Dental Laboratory channel across the Americas and EMEA regions. The individual will shape and define the regional strategy for Dental Labs, refine and enhance our value proposition, while co-developing and helping drive adoption of commercial programs which strengthen product utilization and advocacy. The role requires significant cross-functional collaboration and leadership skills to ensure execution of our strategy and achievement of our objectives.
In this role, you will
- Be responsible for developing regional strategies and initiatives (in conjunction with the global team) to strengthen iTero product adoption, advocacy and brand perception in the Dental Laboratory channel
- Collaborate with cross-functional teams to effectively deliver on our strategy and execute on the annual regional marketing plan
- Curate market and customer insights which can benefit and improve our strategic and tactical approach to achieve business objectives
- Track Dental Laboratory channel business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends
- Understand customer mindset and barriers to adoption and utilization, and develop/drive successful marketing programs that ladder to business objectives
- Analyze the incremental impact and ROI of key marketing programs and initiatives within the Dental Laboratory channel
- Provide fundamental marketing analyses and current/gap assessment analyses, including monitoring of market trends and the competitive landscape
In this role, youll need
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- 10+ years of marketing or commercial experience within the healthcare, pharmaceutical or medical device industries. Dental experience is highly desirable, with knowledge of the Dental Lab channel a plus.
- Bachelors degree (MBA preferable)
- Strategic and critical thinking skills
- Strong ability to lead and collaborate with cross-functional teams to achieve and deliver results
- Excellent written and verbal communication skills in English, other languages a plus
- Strong analytical skills for business analysis; understands cost/benefit relationships
- Exceptional project management and organization skills
- Hands-on self-starter who enjoys a fast-paced environment and can manage multiple projects at a time
- Ability to travel up to 30% of the time
Sound like a good fit???
Great Click the "Apply" link to let us know you are interested. Not the right fit? Dont worry,?Align?is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.???
About Align
Align Technology is a publicly traded medical device company that is?transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and?OrthoCAD?digital services. Did you know? Align is the worlds largest manufacturer of custom 3D-printed materials.??
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work these are just some of the?things?employees say make Align Technology a great place to work.??
We respect your privacy. Please review?our Applicant Privacy Policies for additional information.?
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement
It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
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